Exhibition stand designs can be exceptional marketing tools, provided you do it right from the start. Select materials that will represent the corporate identity effectively. Make use of audio visual effects, moving objects, and interactive displays such as touch screens to create more impact. Don’t ignore lighting effects. If you want to place emphasis on a product, the lights can do the trick. Make use of high impact graphics and remember that you want to get the visitor’s attention within three seconds. Many people will be passing by. You want them to stop and come into your display stand. If you will be exhibiting at various venues consider modular exhibition stand designs allowing you to add onto the design and to take away according to the specific exhibition requirements. Don’t compromise on quality as the exhibition stand designs portray the company’s commitment to quality and professionalism.

If you want your stand to be noticed follow the exhibition advertising tip below.

Go bold – know that there are many competitors at the same trade show and as such you will want people to see your booth from far away. If you were running an underground club, it would have been fine to have a stall tucked away with a secret entrance door, but you are competing for attention. As such make sure your banners are large enough to be noticed and that the displays are attractive enough to get people interested. People don’t read everything they see at exhibitions. Exhibition advertising should be easy to read (scan with the eye), immediately noticeable, and with a target audience in mind. You cannot target the grandma, the grandchild, teacher, parent, teenager, student all in one. Make a choice and align the exhibition advertising with your choice.

Which exhibitions are the best?

It doesn’t pay to display at as many exhibitions as you can if those exhibitions are not relevant to your target market. Save the money and do some planning first. Create a strategic marketing plan and identify exhibitions that will fit the plan perfectly. The next consideration will be budget. No use in exhibiting if you run out of cash because you overspent. Research how many people are expected at the specific events before signing up. You will not want to spend thousands just to get one or two customers who at the end of the day will only spend a few thousands. You want a solid return on your investment. It doesn’t mean that you should ignore the smaller exhibitions. If you are still climbing the ladder you will have a hard time competing with the multinational companies when exhibiting and may end up spending more than what you get back. It is essential to book events that will fit in with your marketing strategy, target audience, and your budget.

Don’t forget the exhibition furniture when you plan the stand

One of the aspects often overlooked when planning for a tradeshow exhibit is the exhibition furniture. People want to sit comfortably and they will need tables where they can complete forms or have a discussion with one of your consultants. It is however, important to select exhibition furniture that will be stylish. The colour should be professional and you can never go wrong with a round glass table as it goes with just about anything in your display stand. It is small enough to ensure minimal space usage, yet big enough for a two or three cups of coffee. The welcoming table at your stand will give you a chance to sit down with a tradeshow visitor and discuss your product or service in-depth without being in the way of other visitors.

If you only have one stall, you may get away with furniture from your office or home, but if you are the event organiser you will benefit from exhibition furniture rentals. The price of furniture is high especially if it is for one occasion where you will need several chairs including comfort chairs, and will also require numerous tables. Consider the cost of purchasing furniture for the occasion against the cost of exhibition furniture rentals and you will agree that rentals win hands-down especially when delivered and picked up from the location. You don’t have to be concerned about storing the furniture afterwards and hoping to use it over and over to get back your investment. Simply make use of the exhibition furniture rentals available from Scan Display and save money.