Why Use Teardrop Banners For Advertising Displays?

Of all the banner types, why use teardrop banners for advertising displays? For one, teardrop banners ensure complete visibility of the company image and can be used outside. Because of the unique design, the teardrop banner can withstand strong winds, don’t take up a lot of space and can be printed on both sides. The heights can be selected according to client requirements ensuring that one can use exceptionally high banners with large banner surfaces for optimal visibility or make use of smaller types to lead the path towards an exhibition, shop, product launch or even the showing of a real estate property. The banners can be used on hard surface or with ground stands. It is even possible to mount the teardrop banners unto walls or even on vehicles.

Promotional banners have limited space and as such the space should be used optimally. One thing most beginner advertisers forget is the all important call to action. You may think why still have a call to action if the idea is simply promotion, but without that call to action you simply waste space and money. A typical call to action for a promotional banner can be CALL ….or VISIT…. You want the viewer to be able to get more information than simply the few words or single picture on the promotional banner. You need more space, but the banner is not the place for more information. As such use the call to action to get the viewer to a place where more information is available.

When thinking of point of display stands you may imagine magazine and brochure stands. Although certainly fitting of the profile, they are not the only types of point of display stands. Some of the other types of POP displays which you will find through Scan Display are that of cap stands, DVD screens, floor stands, sign systems, counter displays, ticket holders, pop-up banners and roll-ups, flags and teardrop banners. In addition you may want to consider a desk or two, some overhead displays and then poster stands, frames, and presentation boards. We provide from portable types of displays to custom stands, and modular exhibition display stands. The types of POP displays selected will depend on the space available, mobility required, and the type of exhibit for which you will need such displays.

Scan Display to exhibit at #1 retail trade fair, Euroshop

This year Scan Display will be among the 1 800 exhibitors at Euroshop, the world’s leading retail trade fair. The show will run from 26 February to 2 March 2011, in Düsseldorf, Germany.

Justin Hawes, MD of Scan Display, strongly agrees that Euroshop is the ‘premiere’ trade fair of its kind. He says: “No other retail show is as big or as globally inclusive as Euroshop. Exhibitors and visitors from around the world attend it. This creates a unique opportunity to network, see the latest products and technology, and get an injection of creative inspiration – all in one space, on an international scale.”

In previous years, members of the Scan team have attended the show, but this will be the first time the company showcases itself on the Euroshop platform. Scan will co-exhibit with German partners, Mo Systeme, the creators of the Modulbox, a portable marketing system. Scan manufactures and markets the Modulbox locally, and this inspiring tool will form the basis of the Scan-Mo Systeme exhibit.

Justin strongly believes that exhibiting is a valuable marketing tool, as it is the only medium that allows for face-to-face interactions with key industry players. He says: “The opportunities that come out of exhibiting at Euroshop, such as new business partnerships and exposure to new clients, represent a huge return on investment on the cost of exhibiting.”

Euroshop is only held every three years, and 2011 will be its 17^th incarnation. This year 104 000 trade visitors from 93 countries are expected to attend, while the exhibitors will be representing 50 countries and filling up a floor space of 200 000m².

For more information about Scan Display, visit www.scandisplay.co.za or contact Justin Hawes on +27 11 447 4777 or justin@scandisplay.co.za.

Printing Of Pull-Up Banners Best Done By The Experts

We make the printing of pull-up banners look easy because we know our materials, use the best possible techniques and advanced technology to ensure sharp and clear images, perfect lettering and high quality colour displays. Whether you need printing of pull-up banners for indoor or outdoor display purposes, we can do the job. Scan Display has an extensive product portfolio including that of modular and custom exhibition stands, pop-up and roll-up banners, flags, banner walls, signage, and exhibition furniture. We can offer you better prices on the printing of pull-up banners because we also supply the medium for printing. We know our products and take the time to understand your printing requirements.