Archive for ◊ October, 2011 ◊

Display Glass Counter | Retail Units

A Display Glass Counter For Trade Shows And Showrooms

When marketing a product there is simply no substitute for a customer being allowed to see and experience the product in real time. For this reason many organisations make sure to install their products for display under a glass counter. The use of a glass counter for the display of different products is now common practice at trade shows and exhibitions. The display counter featuring a glass top can also be found in many showrooms throughout South Africa. The use of glass topped display counters is now widespread due to the fact that the various display counters can be manufactured to the individual clients’ specifications. A glass counter display can form the focal point of a shell display and the ease with which these display units can be erected makes them suitable for trade shows where limited setup times can place the marketing department of the organisation under great pressure as they get ready for the first influx of visitors.

Today’s glass counter display is a far cry from the display cabinets that were available only a decade ago. New technology has meant that glass can be more easily cut into different shapes and configurations. In some applications the glass component of the display counter has been replaced entirely by a variety of different acrylic materials. These materials are just as transparent as glass but are also extremely tough. These retail units are crack and scratch resistant and also flexible, meaning that they are more suitable for transport to a variety of different off sight locations than is the case with glass counter displays.

The use of glass for display purposes in the form of counter tops is also widespread in showrooms across the country. These glass topped display units allow the salesperson to open the unit and remove the product for closer inspection by the client. This combination of tactile interaction combined with an attractive and transparent display unit made of glass or a glass substitute is extremely effective and can serve to dramatically increase sales and sales enquiries.

A glass display counter is also extremely good value for money and will last for many years if cared for properly. These units represent an excellent return on investment for the marketing department of any company and will take pride of place at any trade show or conference. A combination of a glass counter display and a variety of different flags and banners is both eye catching and effective at positioning a variety of different products.

Varied Display Equipment In South Africa

The South African economy is one of the most varied and multifaceted on the African continent. The combination between a first world financial system, a wide selection of world class retail outlets and many other attributes means that intense competition characterises the business environment in the country. This has meant that many organisations are continually on the lookout for unique and highly visible ways to market their products or otherwise increase their products visibility. One of the most popular ways of doing this is through the use display equipment which is available from a variety of different manufacturers and suppliers in South Africa. The display equipment that is available in South Africa ranges from point of sale material to highly visible flags and banners, all designed to excite the interest of current and potential customers.

The display equipment that is available in South Africa relies on first world cutting edge technology in order to supply customers with some of the most innovative and effective display solutions that are currently available anywhere in the world. New printing and banner production has meant that retail and corporate clients have access to a wide variety of different banner and flag display solutions that are available in almost any size and feature vibrant printing that is guaranteed not to fade in the face of adverse weather conditions.

teardropsThese banners and flags are manufactured to the clients’ specifications and are available in a variety of formats. When it comes to display equipment in South Africa the only limits to innovation are the customers unique requirements and the imagination that underpins any production of banners, flags and point of sale material.

High Visibility Banners

The production of unique and eye catching banners is today made possible through the use of hi tech materials such as polyurethane and cutting edge printing technology that means banners and flags are weather resistant and feature vibrant colours that do not fade in the face of adverse weather conditions.

These banners and flags are available in a number of different sizes and formats, including teardrop banners, circle banners and the ever popular pull up banners. The availability of these different types of banners and flags has meant that products can be marketed in a highly visible manner and the return on investment is better than ever before due to decreased production costs and extremely quick turnaround times for the production of a variety of different banners and flags.

Teardrops for a Variety of Different Uses

One of the most popular types of banners available today are teardrops. These classic banners are suitable for a variety of different uses, including display at conferences and trade shows. Teardrops can also be used at sporting events.

Teardrops are highly weather resistant and are effective even in the face of rain and light winds. New printing technology and materials has meant that these display favourites remain in excellent condition even after years of use.