A New Generation Of Marketing Products

As the competitive demands of the 21^st century have placed new pressures on business to increase their client base and retain existing clientele so have the opportunities increased to make use of a new generation of marketing products. The marketing departments of companies all over the world now have the tools to cope not only with increasing pressures to grow the business but also to make use of global technology and the growth in the variety of different marketing products that are today available from suppliers all over the world.

The marketing products that are both used for display purposes in a number of different environments, including trade shows and exhibitions, as well as those marketing products that are used for client relations are today both mind boggling in their complexity, but also offer better value for money than ever before. Companies wishing to attract new clients or distributors in trade show or exhibition forums can make use of new technology like self contained show stands, microprocessor controlled audio visual effects and other high impact ways of attracting and maintaining client interest.

Even the traditional marketing products such as flags, banners, shelf displays, roll ups, pop ups and various other types of fabric and vinyl displays have had new life breathed into them due to the new production techniques and printing processes that are today available.

These new technologies mean that marketing products which involve printing processes can today be made more vibrant, as well as maintaining their appearance for far longer than has traditionally been the case. The speed of production also means that the finished marketing products can be made available extremely quickly while the advances in manufacturing mean significant cost savings for the company that orders the units.

Strong and Portable Display Cases

As the new technology involved in the production of marketing products has advanced so has the application of new materials used in the manufacture of these products. Marketing equipment and products such as display cases are today manufactured from a variety of composite materials that are both strong and lightweight, making them suitable for use in a variety of different settings, including exhibitions.

The light weight of these products makes them easier to transport and the modular nature of the units means that they are easy to erect. These units cannot be manufactured to user specifications extremely quickly and at a lower cost in part because of new manufacturing technology and materials used to produce display cases.

Great Selection of Ever Popular Banners

Banners are still amongst the most popular marketing products in use by marketing departments all over the world. The banners that are today manufactured to the specifications of the company that has ordered them are stringer and lighter than ever before. New printing technology means that production limitations that had previously limited the size of these marketing products mean that banners are now available in a far wider range than was previously the case. With high quality inks and materials used in the manufacture of banners and similar marketing materials the end product is lighter, more cost effective and much faster to produce. This means wider variety and choice for those companies that choose to make use of every marketing department’s go to solution, banners.

Exhibition Services Including Design And Manufacturing

As South African products become more and more integrated into the global markets overseas and domestic visitors to trade fairs and exhibitions will increasingly be looking for products and services to add to those they already supply an increasingly sophisticated market. As the competition for the supply of these services and products becomes more and more cut throat this companies that have taken floor space at these trade shows and exhibitions will be looking for unique ways to position their product and service offerings. As the demand has grown the services offered by exhibition product manufacturers has grown to keep pace with demand. Exhibition services today encompass an entire product and service industry that serviced the needs of exhibitors.

There are a variety of different companies that today provide exhibition services that include specialist catering, the provision of stand personnel, transport and erection services as well as the all important provision of exhibition stands and booths, as well as the shell schemes that are required by companies that will be taking part in exhibitions and trade shows. The services provided by the exhibition stand experts also gives them the expertise to provide stands for a variety of other uses, such as point of sale stands and even stands used for awards ceremonies. The wide variety of exhibition services provided by these stand manufacturers means that their expertise can be employed in the design of stands for all occasions. These stands can be designed for both indoor and outdoor use and are easy to erect and highly effective even given the premium on space that characterises a company’s participation in trade shows and exhibitions.

Banner Printing Services and More

Many companies choose to make use of exhibition services that include banner and flag printing. These display items can be used to enliven the appearance of exhibition stands and their robust construction and ease of erection make them perfect for use both indoors and outdoors. The low cost per unit of banner printing means that the organisation can have a variety of different banners printed which can be used for various purposes, such as sponsored events and point of sale presence. The suitability of the banners that are available to companies today means that many different designs are available and the newer printing equipment means that banners and flags of almost any size can be printed at a very reasonable cost, making banner printing a favourite of both marketing departments and accounting departments alike.

The technology that is used for banner printing today is a far cry from that which as industry standard only a generation ago. New printing methods using state of the art inks mean that banner printing remains vibrant and highly visible even after repeated use. The materials used are extremely durable and are suitable for use under a variety of different weather conditions, such as rain or even hail and snow. The banners and flags provided by companies that specialise in exhibition services are also extremely easy to transport from event to events and even the most inexperienced marketing employees can erect items like pull up banners in only minutes.

High Quality Exhibition Booths

As the economy of South Africa continues to contribute to the country’s position as the foremost economy in Africa the number of exhibitions that are today scheduled for various venues around the country has grown exponentially. There are exhibitions that allow companies that produce almost any types of goods to show their wares to buyers and other interested parties and competition for attention is fierce. This competition has meant that companies taking part in exhibition have to use a variety of different means to attract the attention of potential customer and one of the ways that they are doing this is by making their exhibition booths into highly professional and visually attractive displays of their various products.

Exhibition booths have to have a variety of different attributes if they are to be successfully used in the exhibition environment. The exhibition stands have to be constructed of lightweight components that can be assembled quickly and the appearance and dimensions of the exhibition booths have to take into account the limited space that is available in most exhibition halls. In addition the exhibition booths should be both visually appealing and allow the products to be both accessible to the staff manning the boots as well as secure from theft. There are a variety of different turnkey exhibition shell schemes that can be purchased from the manufacturers of exhibition stands in South Africa that met all these requirements.

The manufacturers of exhibition booths can also tailor both the appearance and functionality of the booths in order to ensure that the shell scheme stands out from the competition and is as attractive to the passing foot traffic as possible.

The Ever Popular Markex Exhibition

For those companies that are active in the production of marketing material or in services related to the marketing of products and services the Markex exhibition is the premier showcase in South Africa. This annual event has been bringing the wares of South Africa’s top marketing companies to the attention of potential buyers and marketing services users for many years in South Africa and the Markex exhibition has been recognised as one of the premier exhibitions in the country.

During the Markex exhibition it is not uncommon to see exhibition booths costing millions of rands and products that are produced both locally and internationally are showcased in a way that would do the lights of Las Vegas proud, sound and visual effects as well as other attention grabbing marketing tools are used to attract visitors to the Markex exhibition to individual stands.

Easy To Erect And Customer Friendly Trade Fair Stands

Attendance at trade fairs has become an increasingly important part of the marketing activities of companies that wish to introduce new products to the South African market or attract clients and distributors that will retail these products either domestically or to an international market that recognises the quality of South African goods and services. In order to make a lasting impression on the target audience the company will often order trade fair stands that allow it products and services to stand out from the competition. These trade fair stands can take the form of ready to use shell schemes or be tailor made to suit the clients’ unique requirements.

Trade fair stands are available in a number of different formats and specifications that will suit these requirements. Entry level trade fair stands represent an excellent return on investment due to the n materials that are today being used in their construction. These new materials, including composites of many different kinds are both lighter and stringer than those used for the construction of trade fair stands only a few years ago. In addition the modular nature of shell schemes and even uniquely designed trade fair stands mans that even the most inexperienced marketing department employees should be able to erect the stand in a very short time, after some coaching by the stand manufacturer.

The space restrictions of the average trade fair man that trade fair stands need to make use of the available space in a highly effective manner. This has led to some unique designs. Many trade fair stands today take up very little floor space but make up for this limitation by featuring different levels which can be accessed by both employees and potential clients. These trade fair stands can be pricey and require specialist knowledge and skill to erect but can pay enormous dividends in the increased numbers of visitors. The design and manufacture of the components that make up these types of stands can be undertaken by many of the specialist trade fair and exhibition stand manufacturers that provide design services in South Africa.

On the other end of the scale are the simple shell schemes that can be purchased for use as trade fair stands. These shell schemes are excellent value for money and feature robust design that will mean years of service in the trade show and exhibition environment. The modular design of the shell schemes also means that damage to any portion of the scheme can quickly be repaired and a replacement part can be available in a very short time.

Display Equipment For Trade Shows And Other Events

As the popularity of exhibitions and trade shows increases in South Africa and companies realise that these events represent some of the best opportunities to attract a wider clientele for both the retailing and distribution of their goods so the variety of display equipment that is used by those taking a show stand has increased.

The display equipment that can be supplied by a specialist display equipment manufacturer today means that there are display solutions for every company not matter what its size. Small start ups can afford basic shell schemes to give their presence at a trade show or exhibition some gravitas and the wide variety of other, more advanced display equipment means that companies that want to maximise their return on investment for their participation in the exhibition or trade show can find ways to make their stands extremely eye catching and attractive.

Many of the methods that can be employed to make sure that a stand is as attractive to passing foot traffic as possible need not cost the Earth. There are a variety of different flags and banners for instance that can be designed and printed extremely cheaply and new printing methods and the technologies used in the manufacture of these flags and banners means that they are more eye catching than has traditionally been the case. These banners and flags are extremely easy to erect and take up very little space when being transported. The turnaround time for the manufacture of this type of display equipment is also extremely quick.

The Amazing Modul-Box

As the science of exhibition display equipment becomes more advanced every now and then a breakthrough occurs which changes the way in which companies and organisations prepare for and take part in exhibitions and trade shows. One of these breakthroughs is the amazing Modul-box. In essence the Modul-box is a trade show stand that is entirely self contained and when erected allows for the full functionality of the most advanced trade and exhibition show stands to be employed in order to increase sales leads.

The Modul-box is both easy to transport and can be branded to suit the requirements of almost any business. With the Modul-box every business has the opportunity to demonstrate and showcase their products and services without the stress and strain that used to be part and parcel of erecting many of the older shell and modular display equipment.

The Easy To Use Shopping Kiosk

When it comes to the retail arena display units have been the same for years. Developments in new materials have made the shopping kiosk easier to erect, lighter and more visually attractive. The newest types of shopping kiosk have taken these developments to a whole new level.

With bold modern design that not only makes the shopping kiosk into an invaluable tool for the display of products, but also promotes the interactivity and sense of excitement that is today required to turn heads and make sales. These newest shopping kiosk designs have security features that prevent theft of product and are the perfect synthesis between form and function, as well as epitomising the new styles that characterise display equipment of the 21^st century.