When it comes to your showcase displays for your stand you want to be able to use them as effectively as possible. The whole idea behind the showcase is to highlight the items that are being stored inside there. If you are not sure what they look like, you would be looking for large cabinet displays with lots of glass and lighting to highlight the contents.

Exhibitions displays are a great opportunity for you to get your name out there and create enough exposure for your business so that you have customers coming to all the time. Not only do you give them the chance to come back, but you might even be lucky enough to make a sale right there on the spot. Either way, you are generating business and marketing your company in plain sight.

Showcase Displays Can be Used for Various Things

On a personal level, they are often used to highlight one’s own personal achievements or that of a family member. Trophies, ribbons, certificates and medals can all be put up on display in there and with great lighting you can really show them off in style. You might even want to put your priceless china collection up for everyone to look at or perhaps your daughter prefers to keep all her old teddies in there for memorabilia.

When it comes to the commercial applications though, things get taken to a whole new level. The lighting effects are modified to create an appealing look and feel to the product on display. Jewellery can be displayed underneath lights that make the jewels sparkle for the people looking at them. You can even add mini motion graphic displays into the cases so that it gives your viewer information while they are looking at your product.

Adventure products can have climbers high up on the side of a mountain and precision products can be demonstrated in their practical environment when you are unable to do it in the current display area. If you were at an auto exhibition and you needed to display the performance of shock absorbers, you would have to provide people with video footage so they can see how it all works.

Ideally, you want to be able to give them a physical demonstration so that people can see it working in action, but that won’t always be possible in an 8 by 12 stall that still needs people and furniture in it.

Allow People to Interact with Your Exhibition Displays

Displays should be more interactive if you want them to be interesting. That means you have to grab someone’s attention long enough to keep it and you have to do it quickly. People walking around an exhibition will probably spend no more than 10 to 15 seconds in front of your stall and if they don’t see anything they like, they will move right along to the next one.

If you can find display screens that are touch activated you can allow your visitors to run programs that display your products and allow them to interact with it in a virtual environment. They can change the colours of the item or add additional features to it if it is possible on that particular product. You might have video clips of how the product is used and show them the various applications.

When you have casings, they also offer the additional feature of security. If you need to keep valuable items on display and you can’t keep a constant eye on it, then at least you’ll feel more comfortable about it knowing that it’s neatly locked away where everybody can still see it.

So choose your showcase displays carefully and put some thought into what is going in there and how you want to display it in the best possible way.

Indoor branding is big business and it often happens that people and businesses can get great exposure from using indoor media platforms. There are so many different types of channels that can be utilised and all of them have their own little unique benefits that are made available to you when you use them.

From small print ads that get put on the back of bathroom doors, right through to fully interactive touch screens that create a completely different user experience when used to its full potential. All you need to do is work out what your budget is for the campaign and where you most likely find the people that would be buying your product.

Once you know where the advert is going, you can work on figuring out how to use the space you have provided to its full potential. If you are using print, then you need to ask how much time your reader will have to look at the page and decide what information you can include on there to make it enough without flooding the entire page.

Retails Displays and Pull up Banners Work Just as Well

When it comes to the indoors, you usually have enclosed spaces to work with and people are often forced to look at your pull up banners and retails displays as they are walking past your shop for example. Malls have walkways where people need to get past one another and it often happens that you find yourself hiding behind one of those banners as you wait for a group of people to pass.

A pull up banner basically works by printing a large graphic display on a canvas like material that is sturdy and durable. The one end of the canvas is rolled up at the bottom of the display and then sign is then pulled up and attached to a pole at the top so the entire surface of the canvas can be viewed clearly.

Retails displays can be both static and moving, and both can catch your viewer’s attention if they are used correctly. Larger displays catch the eye very easily where as motion graphics attract the eye from the movement it makes. If you can create clever displays that have memorable messages and enough information for the reader, you would have done your job well as a marketer.

Indoor Branding at its Best

Effective display solutions are able to get the message across to the people viewing it and if you are going to do that properly, you will need some understanding of marketing and advertising principles. Good copywriting and graphic design skills are also a must because you need to be able to make the words jump out at people and make them understand what they are looking at without too much difficulty.

All of these skill combined are tough to acquire on your own but it is possible with some hands on learning and attention to detail. If not, then you can hire indoor branding specialists to come in and help you get the job done right.

When it comes to outdoor branding it often boils down to a whole new ball game. The reason for that is purely because the costs often begin to escalate the bigger you go. The more repetition you have, the larger your board and the better the location all affect the price you pay for the advertising.

Of course you want the best exposure possible but your budget might not allow you to get the job done effectively. If that happens, you need to find ways to scale down your communication, while still being able to create the impact necessary to make people remember who you are. If you can’t afford to create a big sign that is posted on a highway billboard, you will need to opt for smaller more repetitive measures.

Promotional Flags and Banners are Ideal

The cost of using promotional flags and banners is usually quite cost effective and you can create as many of them as you want, or at least as many as your budget will allow. They are both light and mobile so you don’t have to get stuck with a single location and if you really want to get in to places with lots of traffic, you can target busy roadsides or set up a stand somewhere inside a shopping mall on a busy Saturday.

With the affordability of the flags, you can create a whole lot more of them than you would with any other form of advertising. You can then use them on a number of different street corners or perhaps along the drop-off zone where kids go to school. It would need to be a relevant location of course so it’s important to pick your spots well.

If you are offering a multivitamin for kids then the mall and outside the school would be ideal but it won’t be such a good idea to place it at a gaming conference.

Outdoor Branding is the Way to Get Out There

It’s important to get as much exposure as you possibly can and by placing an advert for your business on a big outdoor sign is a good way to do it. If you can’t afford to rent the advertising space of a big billboard, try to consider alternative options. You can find something that is cost effective and simple without losing the required effect.

All it takes is a little creative thinking and a clever application of the cheaper mediums available and you can turn your outdoor branding campaign into a successful one no matter what your budget is.

Exhibitions and conferences are one of the ways marketing professionals make contacts and establish relationships. Marketing counters are one of the tools used when you have a stand at an exhibition. Smaller than shopping kiosks, it is one of the retail displays you would use within your marketing space.

What Are Marketing Counters?

Think of big trade shows like Mining Indaba, Electra Mining, and Markex. Usually it takes place in a massive hall or conference centre where each exhibitor is allocated a marketing area. Usually it’s a sort of cubicle or sectioned off squared for them to set up shopping kiosks and other retail displays.

The idea is to attract potential customers and showcase what you have to offer in the form of a product or service. At the forefront will be marketing counters – a podium styled desk which will display your brand and product. It also serves as a desk to display pamphlets and business card and an area for anyone to write notes or communication details. Basically marketing counters take a practical device and turn it into one of the retail displays.

Marketing counters are smaller than shopping kiosks, but still display your brand identity. They can come in various sizes and shapes to suit your needs. Some of the basic used in retail displays include:

• Flexi Counter – this is an above waist high counter that has a graphic display at the front – this is ideal to display your brand and/or product. It has optional door and shelving in the back to keep marketing materials and samples of your product.

• Promoter Counter – the promoter counter is light weight and very easy to assemble. It has a branding area at the front as well as signage raised up on two poles at the top. This is ideal for branding and communication contact detail like email and website address.

• RT Case Counter – The RT case is ideal for those that promote product often and need versatile and mobile marketing counters. It doubles as a transport device to keep all your products then converts into a waist high marketing counter – all you need to do is apply the wrap around branding.

The Advantages of Attending Exhibitions

Exhibitions are a great place to advertise your brand. Using marketing counters, shopping kiosks and retail displays you can establish a growing brand or reinforce an established one. Considering attending a trade show or exhibition can unlock some of the following advantages:

• Meet contacts and establish relationships with customers and other people in the field. It’s also an opportunity to meet up with other retailers and maintain relationships.

• Collect data and do market research. You’ll have a multitude of customers walking past your shopping kiosks and retail displays. Use the opportunity to collect data, do surveys and find out ways to improve your product. You can therefore do comparisons and make adjustments.

• Collect contact details to further market with. Exhibitions are a good way to collect names, numbers and email addresses. By doing email and SMS campaign you might attract customers through a different medium and keep existing customers abreast of new products or specials.

Having a stand at an exhibition is a great way to increase your business potential. You’ll have thousands of potential customers walking past your stand. Having an attractive stand to showcase your product goes a long way and using tools like marketing counters, shopping kiosks and retail displays makes it easy and convenient. In a sea of marketing competitors you want to stand out and with the right tools you’ll ensure success.

Getting To the Nugget of the Mining Indaba

The Investing in African Mining Indaba is a yearly exhibition and conference focusing on mining development and capitalisation in Africa. With an 18 year history the Investing in Mining Indaba is the premier event for investing in African mining.

The world’s most influential investors and stakeholders attend this event at the Convention Centre in Cape Town. There are over six thousand five hundred representatives hosting stands with exhibition banner displays, forums and speaker sessions.

Events at the Mining Indaba

The annual Mining Indaba is a key forum for mining analysts, investment specialists, fund managers and governments to get together and make decisions pertaining to African mines. By sharing ideas and opinions, attendees can get the latest developments from leading experts. There are exhibition banner displays and many other interesting sessions to provide insight and information:

1. Keynote Speakers – some of the leading authorities share their insight on the state of African mining. Amongst the more notable keynote speakers in recent years are Tom Butler, Dr. Barry Eichegreen and Dr. David Evans.
2. Feature Speakers – along with the keynote speakers some feature speakers are invited to give their analysis and expert opinions on mining. Some feature speakers who have graced the Mining Indaba include Ibukun Adebayo (London Stock Exchange), Ben Aryee (CEO Ghana Mineral Commission), Mamdou Barry (World Bank) and Ian Benning (CEO ZYL Limited).
3. Exhibition Banner Displays – There are many representatives from various companies and organisations with stands. Professionals are geared to provide information and share ideas on the latest trends and display their products and services. By showcasing exhibition banner displays they can illustrate the latest technologies and information pertaining to the mining industry.
4. Securities Exchange Sessions – These are sessions designed specifically to assist delegates and sponsors with education in areas of mining. These areas include natural resources, capital markets, liquidity and diverse investment opportunities. Financial and legal experts take the floor and share information. The session ends with a Q & A and social networking.
5. Discussion on Sustainable Development – Member companies discuss the challenges of sustainability with regard to their core business practices. Areas of discussion include climate change and sustainability issues that Africa will face in the next 20 years. Business strategies are analysed and questions are asked on how it can be aligned to contribute to growth and development, while minimising the environmental impacts that are negative. Conservation and mining are also addressed and the biggest constraints are looked at and discussed.
6. Gala Dinner – There is an annual Gala dinner which is highly anticipated. This limited attendance event is a way for delegates and attendees to mix in an informal environment. It is hosted each year at the lush and breath taking gardens of the Vergelegen Estate.

The Investing in African Mining Indaba is an event that is at the forefront of African mining. With the thousands of representatives and attendees, it is the pace to be if your business has any dealings with mining and investment in mining.