Planning a display for a trade show is a project that is a is a temporary endeavour, having a defined beginning and end (usually constrained by date, but can be by funding or deliverables), undertaken to meet particular goals and objectives, usually to bring about beneficial change or added value. The temporary nature of projects stands in contrast to business as usual (or operations), which are repetitive, permanent or semi-permanent functional work to produce products or services. In practice, the management of these two systems is often found to be quite different, and as such requires the development of distinct technical skills and the adoption of separate management. This is where Scan Display’s team of professionals can help you out. Contact us at +27 11 447 4777 for more information about our products and services.

The most important element of your display at a trade show or exhibition is the display stand, and there is nothing to beat a display stand that has been professionally designed and constructed. Scan Display was established in 1996 and is a group of professionals who specialize in the design and building of exhibition displays. The team includes interior designers, graphic designers and exhibition architects, and they have won a number of top awards for their designs. Scan Display can take over the whole of the design and construction of your display stand and will even assemble it and later strike it down at the trade show venue.

A trade show usually runs for only a few days, and during that short time it’s up to your display stand and the people who man it to make your company’s presence felt. The correct choice of exhibition architecture combined with a careful selection of staff can and will determine the success or failure of your investment. Your staff should be friendly, well informed and well educated, and should all be fully briefed on what is expected of them during the show. A distinctive uniform of some sort will always leave a lasting impression on attendees, whereas a casual sweater and jeans will give a bad impression of your company. Above all, though, comes the selection of the best exhibition architecture for your display, and with a team of professionals such as Scan Display to back you will give you a head start over the competition.