The Various Retail Display Options

In the highly competitive retail environment companies viagra launch new products or services or want to retain their market share when other competing products are introduced to the market usually increase their marketing activity. One of the most effective ways of ensuring market share is by allowing customers to interact with products in a meaningful way. Many companies make use of retail display stands or point of sale displays in order to attract the attention of potential new customers and encourage customer loyalty amongst their existing customer base.

These companies can today choose from an enormous variety of different point of sale units. Moreover, the many retail display products that are available from exhibition and show stand manufacturers has ensured that there is a display solution which is suitable for any company, no matter how specialised their needs.

New manufacturing and design methods have also led to a decrease in the cost of custom designed retail display units and many companies are ordering display units that have been specifically designed to differentiate their products or services from the competition.

The many options that are available today range from smaller units, that are easily portable and can be both set up and manned by a single employee, to larger and more elaborate display units which have a variety of different features built into the unit.

Many of these more complex retail display units are designed to offer security features that allow for the safe storage of demonstration materials or stock. These units can also include equipment for the preparation of hot food or beverages. Some also have built in refrigeration units that allow the staff manning the unit to supply chilled samples of beverages and other foodstuffs that might require refrigeration prior to preparation.

The display units used in shopping centres are extremely popular due to the fact that they not only increase the exposure of products and services but also offer companies additional revenue opportunities. This can be especially important when shelf space in retail stores is at a premium.

The Advantages of a Shopping Kiosk

A shopping kiosk can be the perfect retail solution for the small business. There are many different variants available in South Africa and many of these offer excellent return on investment for the small businessperson.

By making use of a shopping kiosk the retailer does not have to enter into protracted negotiations with large retail stores in order to obtain shelf space. In many instances this shelf space is taken up by products supplied by large manufacturers or importers and obtaining the space to go head to head with these producers can be problematic.

Another advantage of the shopping kiosk is that it is easily moved from place to place within the shopping centre environment. This means that the owner of the kiosk can cope with changes in foot traffic patterns that can vary during the course of the business day.

A shopping kiosk is also both easy and cost-effective to brand and accessories such as shelving and other display options can be purchased either with the original unit or when required, such as during seasonal variations in purchasing behaviour.

High Impact Low Cost Signage

There are a variety of different signage options available to those companies who want to take advantage of the latest developments in printing technology and the new materials that are available. Some of the most popular types, including banners and flags, are used to bolster the attractiveness of retail display units or are used by companies during exhibitions and trade shows. These types of signage have been available to the exhibitor or retailer for many years, but new developments have made then both more attractive and better value for money than ever before.

Signages, such as pull up banners, are now available in a variety of different shapes and sizes that are very different from the traditional banners. Tear drop banners, Sharkfin banners and flag banners are only three types of banners that can be used both indoors and outdoors.

Versatile Showcases for Retail and Trade Shows

There are a variety of different showcases that are available for use in retail displays as well as at trade shows and exhibitions. The customer can choose to have it designed to suit their individual needs or choose from a variety of standard showcases. These showcases can be manufactured from glass or from acrylic material that is resistant to the wear and tear that is common when these display units are used at trade shows or exhibitions.

Easy To Erect And Customer Friendly Trade Fair Stands

Attendance at trade fairs has become an increasingly important part of the marketing activities of companies that wish to introduce new products to the South African market or attract clients and distributors that will retail these products either domestically or to an international market that recognises the quality of South African goods and services. In order to make a lasting impression on the target audience the company will often order trade fair stands that allow it products and services to stand out from the competition. These trade fair stands can take the form of ready to use shell schemes or be tailor made to suit the clients’ unique requirements.

Trade fair stands are available in a number of different formats and specifications that will suit these requirements. Entry level trade fair stands represent an excellent return on investment due to the n materials that are today being used in their construction. These new materials, including composites of many different kinds are both lighter and stringer than those used for the construction of trade fair stands only a few years ago. In addition the modular nature of shell schemes and even uniquely designed trade fair stands mans that even the most inexperienced marketing department employees should be able to erect the stand in a very short time, after some coaching by the stand manufacturer.

The space restrictions of the average trade fair man that trade fair stands need to make use of the available space in a highly effective manner. This has led to some unique designs. Many trade fair stands today take up very little floor space but make up for this limitation by featuring different levels which can be accessed by both employees and potential clients. These trade fair stands can be pricey and require specialist knowledge and skill to erect but can pay enormous dividends in the increased numbers of visitors. The design and manufacture of the components that make up these types of stands can be undertaken by many of the specialist trade fair and exhibition stand manufacturers that provide design services in South Africa.

On the other end of the scale are the simple shell schemes that can be purchased for use as trade fair stands. These shell schemes are excellent value for money and feature robust design that will mean years of service in the trade show and exhibition environment. The modular design of the shell schemes also means that damage to any portion of the scheme can quickly be repaired and a replacement part can be available in a very short time.

Display Your Merchandise Effectively And Economically

How do you display merchandise and advertise your brand at trade fairs and shows?  Are you sure that your brand is getting the best possible exposure through an effective display stand or merchandising unit?  You had better speak to the experts who can supply you with an entire display infrastructure that is both modular and expandable for every type of display.

Show Stands

When you display merchandise at a trade fair or show, the layout and size of the stand may depend heavily on the rules of the show organisers.  Often, all the display stands are depressingly similar cubicles and you have to rely on the extra elements at your disposal to distinguish your stand from the rest.  To this end, your choice of furniture, marketing media and banners may greatly increase the visual impact of your display.

Colour plays an important role when you display merchandise and you should incorporate your corporate colours in an effective and eye-catching way and your banners should compliment these.  Roll-up banners are especially effective and because they roll up into a tube, they are very easy to carry and transport.  Many different sizes are offered, up to 1.5 m wide and 2.1 m high, making for a high-impact assault on the senses that can be seen from afar, yet uses little horizontal floor space.

Display Merchandise In Mobile Merchandising Units

Mobile merchandising units are very useful for displaying your wares at shopping centres or elsewhere where you want a presence without necessarily opting for a permanent premises.  They are offered in many different designs too, incorporating spaces for displaying products behind transparent and safe perspex windows and with storage space for extra stock.

Talk to the professionals today if you want a comprehensive, top quality and effective way to display merchandise and advertise your brand.  For more information, contact us.

George-Marc Kairuz
021 409 1200
George@scanretail.co.za

Craig van de Venter
011 447 4777
craig@scanretail.co.za

When thinking of point of display stands you may imagine magazine and brochure stands. Although certainly fitting of the profile, they are not the only types of point of display stands. Some of the other types of POP displays which you will find through Scan Display are that of cap stands, DVD screens, floor stands, sign systems, counter displays, ticket holders, pop-up banners and roll-ups, flags and teardrop banners. In addition you may want to consider a desk or two, some overhead displays and then poster stands, frames, and presentation boards. We provide from portable types of displays to custom stands, and modular exhibition display stands. The types of POP displays selected will depend on the space available, mobility required, and the type of exhibit for which you will need such displays.