Category: ◊ Exhibitions ◊

Exhibition Booths | Markex Exhibition

High Quality Exhibition Booths

As the economy of South Africa continues to contribute to the country’s position as the foremost economy in Africa the number of exhibitions that are today scheduled for various venues around the country has grown exponentially. There are exhibitions that allow companies that produce almost any types of goods to show their wares to buyers and other interested parties and competition for attention is fierce. This competition has meant that companies taking part in exhibition have to use a variety of different means to attract the attention of potential customer and one of the ways that they are doing this is by making their exhibition booths into highly professional and visually attractive displays of their various products.

Exhibition Booths Exhibition booths have to have a variety of different attributes if they are to be successfully used in the exhibition environment. The exhibition stands have to be constructed of lightweight components that can be assembled quickly and the appearance and dimensions of the exhibition booths have to take into account the limited space that is available in most exhibition halls. In addition the exhibition booths should be both visually appealing and allow the products to be both accessible to the staff manning the boots as well as secure from theft. There are a variety of different turnkey exhibition shell schemes that can be purchased from the manufacturers of exhibition stands in South Africa that met all these requirements.

The manufacturers of exhibition booths can also tailor both the appearance and functionality of the booths in order to ensure that the shell scheme stands out from the competition and is as attractive to the passing foot traffic as possible.

The Ever Popular Markex Exhibition

For those companies that are active in the production of marketing material or in services related to the marketing of products and services the Markex exhibition is the premier showcase in South Africa. This annual event has been bringing the wares of South Africa’s top marketing companies to the attention of potential buyers and marketing services users for many years in South Africa and the Markex exhibition has been recognised as one of the premier exhibitions in the country.

During the Markex exhibition it is not uncommon to see exhibition booths costing millions of rands and products that are produced both locally and internationally are showcased in a way that would do the lights of Las Vegas proud, sound and visual effects as well as other attention grabbing marketing tools are used to attract visitors to the Markex exhibition to individual stands.

Trade Fair Stands

Easy To Erect And Customer Friendly Trade Fair Stands

Attendance at trade fairs has become an increasingly important part of the marketing activities of companies that wish to introduce new products to the South African market or attract clients and distributors that will retail these products either domestically or to an international market that recognises the quality of South African goods and services. In order to make a lasting impression on the target audience the company will often order trade fair stands that allow it products and services to stand out from the competition. These trade fair stands can take the form of ready to use shell schemes or be tailor made to suit the clients’ unique requirements.

Trade fair stands are available in a number of different formats and specifications that will suit these requirements. Entry level trade fair stands represent an excellent return on investment due to the n materials that are today being used in their construction. These new materials, including composites of many different kinds are both lighter and stringer than those used for the construction of trade fair stands only a few years ago. In addition the modular nature of shell schemes and even uniquely designed trade fair stands mans that even the most inexperienced marketing department employees should be able to erect the stand in a very short time, after some coaching by the stand manufacturer.

The space restrictions of the average trade fair man that trade fair stands need to make use of the available space in a highly effective manner. This has led to some unique designs. Many trade fair stands today take up very little floor space but make up for this limitation by featuring different levels which can be accessed by both employees and potential clients. These trade fair stands can be pricey and require specialist knowledge and skill to erect but can pay enormous dividends in the increased numbers of visitors. The design and manufacture of the components that make up these types of stands can be undertaken by many of the specialist trade fair and exhibition stand manufacturers that provide design services in South Africa.

On the other end of the scale are the simple shell schemes that can be purchased for use as trade fair stands. These shell schemes are excellent value for money and feature robust design that will mean years of service in the trade show and exhibition environment. The modular design of the shell schemes also means that damage to any portion of the scheme can quickly be repaired and a replacement part can be available in a very short time.

Exhibition Stands | Portable Stands | Display Units

Highly Effective Exhibition Stands

exhibition standsIn a highly competitive business environment one of the opportunities for any company to allow its products to stand out from the competition is when it takes part in an exhibition or trade show. If the organisation wishes to differentiate its product offerings from the many other products that will be vying for the attention of the visitors to the exhibition then it must rely on the uniqueness of its exhibition stand. Today exhibition stands are available in almost any configuration, the only limitation being the budget available to the company and its marketing department as well as the space that is available at the exhibition or trade show.

Highly effective exhibition stands rely on a mix of different attributes in order to attract the interest of the visitors to the exhibition, trade show or other marketing event. Many of the exhibition stands that are currently available have components which are designed to attract attention such as audio visual effects. Traditional exhibition stands can be constructed of a variety of different materials such as wood or wood composites or mixes of polyurethane based materials and nylon and glass and plastic. Many companies choose to design their exhibition stands in close consultation with the manufacture in order to ensure that the exhibition stand is unique and highly visible to potential customers. There are also a number of different standard shell schemes that are available.

These shell schemes represent extremely good value for money and are ideal for use as exhibition stands. Even a standard off the shelf exhibition stand can be made unique through the addition of other display components such as flags and banners.

Easy To Erect Portable Stands

Portable stands can be used in a number of different environments. The portable stands can be erected in only a matter of minutes by even the most inexperienced of marketing personnel and can be used at sporting events, at trade shows and exhibitions and even as part of a point of sale display.

Portable display stands can be constructed of a variety of different materials including aluminium and plastic and are sued as the centrepieces for the display. The effectiveness of the display is also increased through the use of a variety of different banners and flags. Perhaps the most popular of these banners is the pull up banner due to the ease of erection. A variety of pull up banners, as well as the portable stand can usually be set up in only a few minutes and take up very little space making them ideal for use in the retail environment.

Glass Top Display Units

Display units can be used in a variety of different settings but are usually found at trade shows, exhibitions and in show rooms across South Africa. The glass top display units are tremendously popular due to the fact that they represent excellent value for money and can be manufactured extremely quickly.

These glass topped display units are ideal for the display of a variety of different products and they also offer the employee the opportunity to remove products from the unit for closer examination by the potential customer. The display units can be combined with other marketing material such as brochures which are housed in a brochure stand, as well as banners to make up a highly attractive and effective display combination at exhibition stands.

How To Choose An Effective Display For Exhibitions

For the company wishing to make a splash at the next exhibition where it will be showcasing existing or new products then there are a variety of choices when it comes to choosing the best display for exhibitions. When choosing exhibition displays, a number of different factors need to be taken into account. These include whether or not the display material needs to be reused, portability of the display units, ease of assembly and durability. For many marketing departments the solution to the requirements of display for exhibitions lies in choosing one of the many banner options that are today available to the public. Banners are amongst the best choices when it comes to effective and highly visible displays.

Banners come in a variety of different shapes and sizes and advances in printing and banner production technology now means that it’s possible for a banner to be manufactured according to customer specifications. Almost any size of banner can be produced, up to and including the banners used for building wraps. It’s unlikely that banners of this size will be used in a display for exhibitions, but larger banners that are designed to cover the entire backdrop of an exhibition space are common. Banners are also available in variants such as pull up banners and teardrop banners which are both easy to assemble and highly attractive to passing foot traffic, such as that found at a busy exhibition venue. Pull up banners are supplied in a unit which is placed on the floor and the spring loaded banner is then pulled up and attached to the top of a supplied aluminium pole which is supplied in sections with the pull up banner.

display for exhbitionsTeardrop banners are extremely versatile in that they can form the centrepiece for any display for exhibitions and can even be used outdoors. These banners are highly wind and weather resistant and are both easy to assemble and transport. Teardrop banners come in a variety of different shapes such as circle banners and harp banners and can feature printing on both sides of the banner. Teardrop banners are suitable for such events as golf days, family days or even sporting events that are open to the public. Teardrop banners also offer an excellent return on investment for a company due to low production cost and the durability of their nylon construction. The turnaround time for the production of these banners is also extremely quick.

When choosing a display for exhibitions many companies opt to invest in display units which can be supplied with add-ons like brochure display stands. These shell units are designed to customer specifications and can be manufactured in formats that allow the customer to erect the display stand themselves. Some display units are highly complex and will require the assistance of professional display stand builders to prepare. These display stands for exhibitions can be fitted with a number of different lighting and special effect systems in order to increase their attractiveness.

If you would like to purchase a display for exhibitions then contact the professionals in display stand material, from banners to shell units. For further information do not hesitate to contact us.

Display Units

Display Units Sell Products

There are many advantages to using display units to sell your products and one of the most obvious is display unitsthat they are totally mobile; simply pack up the unit and move it to a new venue or show whenever it is needed there.   These merchandising units also act as mini shop fronts and can be parked in a shopping centre where you do not have an actual shop – usually at a far lower fee than renting shop space.  Just keep in mind that shopping centres may have rules pertaining to the style, size and type of display units you may use.

Security

Most of the time, display units are manned by a single person; so the unit should be designed to offer the best possible security.  Typically, these units are wheeled for easily moving them around, but they can also be secured to the floor.  Usually, all the lids and surfaces can flip closed and locked to form a secured unit when unattended or when closed for business.  Products can also be displayed behind transparent perspex or glass windows to discourage theft.

Configurations

Display units are offered in several configurations, depending on what you want to use them for, and what the shopping centre’s regulations may prescribe.  The height and number of shelves differ and the unit can incorporate several lockable storage spaces too, for stowing stock.  There is a specific area where the minder of the unit will reside, with a special space for the cash register.

The near side of the display units where the minder sits may be open, but the far side may be closed up by the aforementioned windows for security reasons.  This is because one person cannot always keep an eye on people on the far side of the unit, especially when there are many people around.

If you are looking for display units for shopping centres or trade fairs, contact us.