A very effective way to communicate with the public is making use of banners with stands (sometimes referred to as rollup banners or retractable banners). They are mobile and lightweight and usually consist of an aluminium frame and canvass or vinyl display. They are a great way to make your product visible and get the attention of your target market.

Banners with Stands: Types to Choose From

The choice to make use of banners with stands is easy, but it will require a little more thought to which kind you need. There are several types of banners and you need to identify the one that will best suit your specific requirements. The most popular ones are:

• Retractable Banners Stands – This type of banner stand is best for when time is of the essence and set up time needs to be super quick. The banners are rolled up inside the base and is pulled out and attached to a pole. It’s light, quick and easy to transport.

• Non-retractable Banners – This style of banner requires a bit more set up but adds more stability to your stand. It can either be supported by carbon fibre rod attached to a metal foot or a carbon fibre X, which spreads out to the corners and gives the banner tension and support.

• Sail Banners – These are banners that offer a bit of movement and can be used outside as flag advertising. The advertising area is mounted to a sturdy pole and can move in the air or a light breeze. There are several shapes and sizes to choose from including teardrop banners, wing banners, mini-flag banners, kite banners or larger advertising flags.

• Telescopic Banner – This style is also known as a feather banner and is quite effective if used in a cluster. The banner is mounted on a pole that has a rotating mechanism. This allows it to move in the wind and can be effective and eye catching, especially if it’s up to 4 meters long.

• Banner wall – The banner wall is mounted on a large aluminium frame/stand. This is perfect for creating a large graphic backdrop. It does require some assembly, but erects in minutes and is easily transportable. With regard to banners with stands this is the big daddy and makes the biggest impact.

Make use of banners with stands to single yourself out from the crowd. With the various options available you will definitely find something to suit your needs. It is a striking and cost effective way of marketing your product or service.

High Impact Fabric System Branding

Many exhibitors at trade shows and exhibitions in South Africa are today choosing to make use of fabric systems for their show stands and display purposes. One of the reasons that these display units have become so popular is the fact that the branding options make use of the latest printing technology which allows for vibrant, high definition photography and product branding on the fabric.

Many companies are today choosing to make use of a fabric system for their display needs because these systems are both lightweight and easy to transport. They are also extremely easy to set up and take down. Many of the smaller types of display units can be transported in a handy carry bag which is supplied by the manufacturer.

The fabric used in the display system is extremely durable and branding of this material is both quick and cost-effective. Many companies make the decision to use corporate and brand logos for branding, however, the close weave of the fabric also allows for much more detailed graphics to be displayed. Photographic quality graphics can be depicted on the fabric and this allows almost any image to be printed onto it.

The manufacturer will usually be able to supply a wide variety of different graphics for use with the fabric display system. The company can also ask for assistance from their advertising or marketing agency to source appropriate graphics from any one of the many graphic libraries that are today available either through the use of the Internet or from specialist image banks. There is usually a cost involved in using these images and the marketing agency will be able to inform the company of this cost and the conditions attached to the use of the image.

Specialised modern printing equipment and technology can today be used to transfer almost any size of image onto a fabric display unit. This image can be used on a single panel or broken up into parts in order to maximise the size of the image which can be printed over several panels.

Fabric system branding can also be used to provide printing on both sides of a fabric panel. This double sided printing is extremely effective in the trade show and exhibition environment, especially where the show stand is situated in the centre of the exhibition space. The use of double sided printing on display units maximises the impact of the available printing area.

Attention Grabbing Printing for Show Stands

In the trade show and exhibition environment the visitor is usually overwhelmed by the sheer number of different companies that are vying for his or her attention. One of the most cost effective ways that exhibitors can make sure that the passing foot traffic notices their stand and takes the time to interact with the show stand personnel is to make sure that the fabric printing that they are using in the branding of their display system is highly visible and of the highest quality.

One of the ways to ensure that the printing on the fabric is effective is to make full use of the cutting edge technology that is today used to print images and branding on display units. Any company that restricts itself to a simple logo or product payoff line is not making full use of the possibilities of today’s fabric printing technology.

Fabric system branding can now take advantage of s full palette of colours and high resolution photo realistic printing to ensure that the potential customer is attracted to the show stand. New generation printers are today able to print extremely large images using inks that are weather resistant and will continue to be vibrant even after repeated appearances at a variety of different trade shows and exhibitions.

A Versatile Mobile Kiosk

The introduction of new products into the South African marketplace can be full of challenges. This market is highly competitive and many products fail to gain widespread acceptance due to inadequate marketing efforts by the parent company. One of the most cost-effective ways of ensuring that the public is exposed to the product in a professional manner is through experiential marketing where the public is invited to experience the benefits of the product in store. This type of marketing makes extensive use of the new generation of mobile kiosks.

A mobile kiosk today is a far cry from the simplicity of the point of sale installations that can still be found in retail outlets throughout South Africa. These point of sale units are today primarily used for the introduction of product line extensions where the main product line is already present in the marketplace or to promote special offers.

The advanced mobile kiosk brings a full sensory experience to the public and enriches the consumer’s experience of the product, as well as promoting the corporate identity of the company promoting the product in a highly visible and professional way.

There are a variety of different types of mobile kiosks available today. Each of these units is free standing and many will have features such as display cases and unique designs, tailored to the individual needs of the company and the product being promoted.

Today’s mobile kiosk provides revenue enhancing opportunities to the company either promoting or engaged in selling a product. Besides providing an additional point of sale, the kiosk can be moved from venue to venue with very little effort or expense.

There are varieties of portable kiosks available today which takes advantage of new developments in construction material and manufacturing processes, allowing them to be used both in- and outdoors. The new Modulbox concept is one of the most exciting developments in mobile kiosk design. This innovative solution folds out from a box-like structure to provide a fully integrated ultra modern kiosk with excellent branding opportunities. The Modulbox units are also easily portable, making them an immensely attractive advertising solution for the company that wants to take advantage of cutting edge kiosk design.

Enhancing a Mobile Exhibition Stand

In order to get the most from their point of sale mobile exhibition stand or kiosk, many companies choose to supplement the appearance of these units through the strategic placement of other marketing material such as banners and flags. This material is usually also available from the supplier companies providing your kiosks.

By ordering these supplementary materials the company will not only enhance the visibility of the kiosk or exhibition stand, but can also benefit from the savings that can be realised when purchasing multiple units from the same supplier. These marketing materials often come with their own carry bags, making them easy to store in the modern, secure and lockable portable stand.

From a marketing perspective, the mobile kiosk is an effective and affordable marketing tool to get people familiar with your brand and logo. Something you may want to keep in mind next time you are planning to advertise at a special event or exhibition.

A New Generation Of Marketing Products

As the competitive demands of the 21^st century have placed new pressures on business to increase their client base and retain existing clientele so have the opportunities increased to make use of a new generation of marketing products. The marketing departments of companies all over the world now have the tools to cope not only with increasing pressures to grow the business but also to make use of global technology and the growth in the variety of different marketing products that are today available from suppliers all over the world.

The marketing products that are both used for display purposes in a number of different environments, including trade shows and exhibitions, as well as those marketing products that are used for client relations are today both mind boggling in their complexity, but also offer better value for money than ever before. Companies wishing to attract new clients or distributors in trade show or exhibition forums can make use of new technology like self contained show stands, microprocessor controlled audio visual effects and other high impact ways of attracting and maintaining client interest.

Even the traditional marketing products such as flags, banners, shelf displays, roll ups, pop ups and various other types of fabric and vinyl displays have had new life breathed into them due to the new production techniques and printing processes that are today available.

These new technologies mean that marketing products which involve printing processes can today be made more vibrant, as well as maintaining their appearance for far longer than has traditionally been the case. The speed of production also means that the finished marketing products can be made available extremely quickly while the advances in manufacturing mean significant cost savings for the company that orders the units.

Strong and Portable Display Cases

As the new technology involved in the production of marketing products has advanced so has the application of new materials used in the manufacture of these products. Marketing equipment and products such as display cases are today manufactured from a variety of composite materials that are both strong and lightweight, making them suitable for use in a variety of different settings, including exhibitions.

The light weight of these products makes them easier to transport and the modular nature of the units means that they are easy to erect. These units cannot be manufactured to user specifications extremely quickly and at a lower cost in part because of new manufacturing technology and materials used to produce display cases.

Great Selection of Ever Popular Banners

Banners are still amongst the most popular marketing products in use by marketing departments all over the world. The banners that are today manufactured to the specifications of the company that has ordered them are stringer and lighter than ever before. New printing technology means that production limitations that had previously limited the size of these marketing products mean that banners are now available in a far wider range than was previously the case. With high quality inks and materials used in the manufacture of banners and similar marketing materials the end product is lighter, more cost effective and much faster to produce. This means wider variety and choice for those companies that choose to make use of every marketing department’s go to solution, banners.

An Easy To Transport Mobile Merchandising Unit

In today’s highly competitive business environment the opportunities available to an organisation for the demonstration of products or the positioning of products in the marketplace seem almost limitless. The business has to take advantage of each of these opportunities in order to ensure that their products remain at top of mind awareness amongst the consumers that they are targeting. One of the most effective ways to ensure this top of mind awareness is to make use of a mobile merchandising unit. A mobile merchandising unit can turn any product demonstration into an opportunity to encourage existing customer loyalty, as well as attracting a new viagra and thus increasing sales.

A mobile merchandising can be as simple as a table with a selection of products on it and a salesperson standing by to answer any questions that the potential customer has bout the products in show. Today the vast majority of mobile merchandising units are both more attractive and more customer friendly than a simply units that were traditionally employed. The newer types of mobile merchandising unit is visually attractive and if used to market foodstuffs will usually have facilities for the preparation of these foodstuffs. In addition a mobile merchandising unit will feature other elements such as banners and flags to increase the visual appeal of the unit and attract passing foot traffic.

The 21^st century mobile merchandising unit will usually be constructed of extremely light material that is easy to both transport and erect. Materials such as nylon, plastic and polyurethane are extensively used in the manufacture of the mobile merchandising units. These units might also feature audio visual elements to further increase their visibility and attractiveness to potential customers.

Easy To Erect and Effective Point Of Sale Stands

In a highly competitive retail environment point of sale stands have become one of the most popular ways for an organisation to increase the visibility of their brands and allow customers to interact with these brands. Today point of sale stands can be found in retail shopping centres across South Africa where they are used for the marketing of a variety of different products. Often these point of sale stands will increase the attractiveness of the products that they are marketing and promote sales through advertising special offers. These special offers are often brought to the attention of the buying public through the use of banners such as pull up banners and pop up banners.

One of the most useful features of the modern point of sale stands is the ease with which they can be erected. This makes the newer point of sale stands ideal for use in chain stores and companies can make use of part time staff to man these point of sale stands confident that even the most inexperienced staff can erect the stands with a minimal amount of training.

Attractive Presentation Cases

Presentation cases can be used in a variety of different settings, such as exhibitions and trade shows, as well as forming the focal point of showrooms. Today’s presentation cases are usually constructed of a mixture of aluminium, stainless steel and glass. The glass counter tops which are a feature of many presentation cases allow potential customers to view the products on display. The hinged compartments in many presentation cases allow sales staff to remove products for closer examination by the potential buyer or client.

The low manufacturing cost and highly attractive nature of today’s presentation cases have made them firm favourites of marketing departments across South Africa. The ability of presentation cases to form an integral part of a number of different displays can bolstered through the addition of other display material such as flags and banners and the addition of brochure stands make it easier for potential customers to not only form a lasting impression of the products on display but to also examine product attributes at their leisure.