A Trade Show And Exhibition Cabinet Stand

One of the most effective opportunities for the marketing of any product new to the market is the trade show or exhibition. At both of these events many organisations and marketing departments will choose to make use of the exhibition cabinet stand in order to display a wide variety of different products. There are a number of different types of standard exhibition cabinet stands that are available in South Africa and these display stands can also be designed and manufactured to the clients’ specifications and unique requirements. An exhibition cabinet stand can be constructed of a number of different materials and is usually an integral part of the shell scheme that many companies erect as part of their displays at both trade shows and exhibitions.

The exhibition cabinet stand can be constructed of a number of different materials, however today’s exhibition cabinet stands are usually made from either varieties of plywood or different composites. The wide variety of different materials that are available for the construction of the exhibition cabinets stands means that the form, shape and dimensions of the stand are entirely up to the individual requirements of the client. There are also standard shell schemes available that incorporate either a single exhibition cabinet stand or a number of cabinet stands depending on the space available and the number of products that are displayed, as well as the number of employees that will be manning the stand.

Show Cases Manufactured To Client Specifications

Participants in trade shows and exhibitions are continually on the lookout for display solutions that will attract the attention of potential customers. These show cases and display stands should be highly visible and allow the potential client the opportunity to interact with the product in some meaningful way.

For this reason the show cases usually feature multiple shelves, as well as easy access that allow salespeople and marketing employees to remove the products for closer examination by the potential buyer.

The show cases can be manufactured from a variety of materials, including wood, board or even glass or acrylic. The individual show cases can be designed to customer specifications and the only limitation to the materials that are used for the construction are the physical properties of the materials and the cost involved in the production of the show cases.

Attractive Brochure Stands

In addition to the many varieties of different display units that are employed to display products at both trade shows and exhibitions many companies will choose to add brochure stands to the display mix. The brochure stands will make literature available to the potential customer that they can peruse at their leisure.

Many buying decisions are not made at the trade show or exhibition cabinet stand but are rather delayed until the potential client has had time to compare the different offerings from a variety of manufacturers. Attractive brochure stands encourage the potential customer to take away brochures that contain product information. Many organisations strengthen the appeal of brochures by providing a small gift such as a key ring, t-shirt or other marketing material to the potential customer when they take a brochure from the brochure stand.

Display Cases Are Crucial Exhibition Stand Props

Display cases are found in all retail environments where goods are sold and the shape and size of these cases are largely determined by the environment in which they are placed and the nature of the goods.  When it comes to exhibition stands at shows and trade fairs, vertical cases are more effective for several reasons:

• In an environment awash with rival exhibitions, stands and passing visitors, height is very important and tall displays can be seen over the clutter and attract people’s attention
• Exhibition stand space is usually paid for by the square metre and may command a tidy sum, which is why space is usually at a premium; vertical displays accommodate more products and use less space
• As a handy aside, your products are more readily and conveniently viewed if presented to passers-by at eye level and vertical displays do just this

Combining Different Display Cases at Your Exhibition Stand

This is not to say that the tall displays are the last word at any exhibition; ironically, it is the space consideration that brings the trusty old horizontal, counter-type display case to the fore and these two types can be used in deft combination.  Tall displays attract attention and get people to stop and look, but you also need working surfaces, counters to sit clients down at and other horizontal areas, so be sure that these double as counter display cases, affording you the opportunity to have even more products in plain view.

Features

Tall display cases may be awkward to carry and move, so they are usually wheeled.  The wheels should be lockable to prevent them from rolling away once parked.  Tall cases that are square in plan can be set in the centre of a display area, allowing people to view products from all four, glassed sides.  Other types may have one opaque side, which should be placed against a wall.

For more information on all the display cases available to you, please contact us.

Merchandising Showcases For Shopping Centres And Shows

Mobile merchandising units are ideal showcases for use in shopping centres where you do not have a shop front or at trade fairs or shows.  Essentially, these units are mini-shops on wheels, complete with shelves for displaying products, storage compartments for holding stock and a special space for a cash register.  This type of unit is normally manned by a single person.

Types Of Showcases

Many styles are available and your choice will not only depend on aesthetic qualities, but also pragmatic features like whether you require shelves.  Some units are rounded, with a counter all the way around and usually, the body of the unit acts as storage space for stock.  The structures of these units are usually rather tall, to make the most of the limited floor space available.

Other units display a distinct square-cut style with transparent showcases to view products from all sides and an all-round bench for people to sit down on.  These units may be used more for brand advertising than the selling of products and offer lots of space for backlit advertising and other types of promotional material.  If you are going to use the showcase in a shopping

centre, you would probably have to follow the centre’s prescriptions as to what its style should be.

Protecting Your Products

If you are concerned that your products may not be safe in these merchandising showcases, you would be pleased to learn that – although they are wheeled – they can be secured to the floor.  In addition, you can select a model where your wares are displayed behind perspex windows.  Lastly, the entire unit closes up and locks securely when unattended.

Mobile showcases are extremely useful and cost-effective for displaying your products and advertising your brand in different places without having to have a permanent shop front.  For more information, feel free to contact us today.

Lighting is one of the most important features that will need to be included in your showcase display cabinets. No matter how much glass is used in showcase display cabinets, the light inside will be dimmer than the outside light and shadows are sure to be cast. To make sure that the contents of the showcase display cabinets are clearly visible you will need to employ different types of lighting in strategic places inside the unit. Your showcase display cabinet manufacturer should be able to assist you in choosing the right placement for the lighting to maximise visibility.

Make sure that all the items that you are exhibiting in showcase display cabinets are clearly visible simply by contacting us.

Hire Showcases For Exhibitions And Trade Shows

When attending a trade show or exhibition it is important to ensure that you are able to display your products clearly and attractively. This is where showcases come in handy. It is of the utmost importance that you have access to showcases that are well made and look great. Scan Display is a local South African company that hires a range of well designed showcases.

If you are looking for secure showcases that can effectively stay in place and properly display your goods then take the time to contact Scan Display. Alternatively visit their website for more useful information and advice on their range.