In the highly competitive retail environment companies viagra launch new products or services or want to retain their market share when other competing products are introduced to the market usually increase their marketing activity. One of the most effective ways of ensuring market share is by allowing customers to interact with products in a meaningful way. Many companies make use of retail display stands or point of sale displays in order to attract the attention of potential new customers and encourage customer loyalty amongst their existing customer base.

These companies can today choose from an enormous variety of different point of sale units. Moreover, the many retail display products that are available from exhibition and show stand manufacturers has ensured that there is a display solution which is suitable for any company, no matter how specialised their needs.

New manufacturing and design methods have also led to a decrease in the cost of custom designed retail display units and many companies are ordering display units that have been specifically designed to differentiate their products or services from the competition.

The many options that are available today range from smaller units, that are easily portable and can be both set up and manned by a single employee, to larger and more elaborate display units which have a variety of different features built into the unit.

Many of these more complex retail display units are designed to offer security features that allow for the safe storage of demonstration materials or stock. These units can also include equipment for the preparation of hot food or beverages. Some also have built in refrigeration units that allow the staff manning the unit to supply chilled samples of beverages and other foodstuffs that might require refrigeration prior to preparation.

The display units used in shopping centres are extremely popular due to the fact that they not only increase the exposure of products and services but also offer companies additional revenue opportunities. This can be especially important when shelf space in retail stores is at a premium.

The Advantages of a Shopping Kiosk

A shopping kiosk can be the perfect retail solution for the small business. There are many different variants available in South Africa and many of these offer excellent return on investment for the small businessperson.

By making use of a shopping kiosk the retailer does not have to enter into protracted negotiations with large retail stores in order to obtain shelf space. In many instances this shelf space is taken up by products supplied by large manufacturers or importers and obtaining the space to go head to head with these producers can be problematic.

Another advantage of the shopping kiosk is that it is easily moved from place to place within the shopping centre environment. This means that the owner of the kiosk can cope with changes in foot traffic patterns that can vary during the course of the business day.

A shopping kiosk is also both easy and cost-effective to brand and accessories such as shelving and other display options can be purchased either with the original unit or when required, such as during seasonal variations in purchasing behaviour.

High Impact Low Cost Signage

There are a variety of different signage options available to those companies who want to take advantage of the latest developments in printing technology and the new materials that are available. Some of the most popular types, including banners and flags, are used to bolster the attractiveness of retail display units or are used by companies during exhibitions and trade shows. These types of signage have been available to the exhibitor or retailer for many years, but new developments have made then both more attractive and better value for money than ever before.

Signages, such as pull up banners, are now available in a variety of different shapes and sizes that are very different from the traditional banners. Tear drop banners, Sharkfin banners and flag banners are only three types of banners that can be used both indoors and outdoors.

Versatile Showcases for Retail and Trade Shows

There are a variety of different showcases that are available for use in retail displays as well as at trade shows and exhibitions. The customer can choose to have it designed to suit their individual needs or choose from a variety of standard showcases. These showcases can be manufactured from glass or from acrylic material that is resistant to the wear and tear that is common when these display units are used at trade shows or exhibitions.

The Services of Custom-designed Stands Designers

Many companies choose to attend trade shows and exhibitions and these opportunities to showcase products and services are regular events in major cities across South Africa. The sheer number of show stands at these events means that a company must take advantage of the services of professional designers to ensure that the custom-designed stands that they have on display will entice possible buyers to spend some of their limited time reviewing the products and services on display.

New technology, new materials and new computer assisted design software have made it possible to manufacture custom-designed stands that are capable of fulfilling the requirements of the designers and the companies that have retained their services.

These show stands range from the simple fabric system stands which although representing extremely good value for money also take advantage of the latest printing techniques which make it possible to display photographic quality prints of products or backdrops which accentuate the properties of the product or the corporate identity of the company offering the products and services.

The new printing technology provides designers with an opportunity to provide companies with custom-designed fabric systems that are suitable for use in a variety of different venues and events.

Designers of custom-designed stands that are used at exhibitions have also taken advantage of new materials in order to ensure that many of the stands that are today available are extremely easy to transport from venue to venue. The lightweight modular systems which make extensive use of aluminium frames to support either fabric or laminate panels are designed to ensure that erecting the stands is extremely simple. Many variants of these types of stands, such as the Metrolite system available from Scan Display, fold up for transport in a carry bag that will easily fit into the boot of an average sized car.

Designers have ensured that many of the custom-designed stands can have additional units attached to them. This provides the customer with an almost endless variety of different configurations. The ability to add to the stands as and when required also makes investment in this type of stand extremely good value for money. These types of stands have been designed to be enhanced through the addition of other display equipment such as extra lighting, brochure stands, display cases and an assortment of banners, such as the ever popular pull up banner.

Custom-designed stands which have been configured by an expert designer to form the foundation of a modular system also represent an excellent investment due to the fact that in the unlikely event of damage to the tough graphic panels these can be easily replaced without the added expense of replacing the entire unit. The design of modular systems also allows the various components of the professionally designed stands to be used for a variety of different purposes in a variety of different settings, such as awards ceremonies or even sporting events. This further enhances the functionality of these display systems.

Larger custom-designed stands are also extremely popular and the designers of these stands have ensured that they are both extremely eye catching and provide the staff manning these stands with sufficient room to demonstrate products and interact with potential customers in comfort. The framework of these stands can be designed to conform to the corporate identity of the company that will be making use of the stand. Curved surfaces and a variety of shapes are today possible and the services of an expert stand manufacturer and designer will ensure that the stand is an accurate reflection of the quality of the merchandise being promoted. Additional services such as the leasing of chairs, portable flooring and other value added services will ensure that the company purchasing a custom-designed stand will enjoy pride of place amongst exhibitors at both exhibitions and trade shows.

Many exhibitors at trade shows and exhibitions in South Africa are today choosing to make use of fabric systems for their show stands and display purposes. One of the reasons that these display units have become so popular is the fact that the branding options make use of the latest printing technology which allows for vibrant, high definition photography and product branding on the fabric.

Many companies are today choosing to make use of a fabric system for their display needs because these systems are both lightweight and easy to transport. They are also extremely easy to set up and take down. Many of the smaller types of display units can be transported in a handy carry bag which is supplied by the manufacturer.

The fabric used in the display system is extremely durable and branding of this material is both quick and cost-effective. Many companies make the decision to use corporate and brand logos for branding, however, the close weave of the fabric also allows for much more detailed graphics to be displayed. Photographic quality graphics can be depicted on the fabric and this allows almost any image to be printed onto it.

The manufacturer will usually be able to supply a wide variety of different graphics for use with the fabric display system. The company can also ask for assistance from their advertising or marketing agency to source appropriate graphics from any one of the many graphic libraries that are today available either through the use of the Internet or from specialist image banks. There is usually a cost involved in using these images and the marketing agency will be able to inform the company of this cost and the conditions attached to the use of the image.

Specialised modern printing equipment and technology can today be used to transfer almost any size of image onto a fabric display unit. This image can be used on a single panel or broken up into parts in order to maximise the size of the image which can be printed over several panels.

Fabric system branding can also be used to provide printing on both sides of a fabric panel. This double sided printing is extremely effective in the trade show and exhibition environment, especially where the show stand is situated in the centre of the exhibition space. The use of double sided printing on display units maximises the impact of the available printing area.

Attention Grabbing Printing for Show Stands

In the trade show and exhibition environment the visitor is usually overwhelmed by the sheer number of different companies that are vying for his or her attention. One of the most cost effective ways that exhibitors can make sure that the passing foot traffic notices their stand and takes the time to interact with the show stand personnel is to make sure that the fabric printing that they are using in the branding of their display system is highly visible and of the highest quality.

One of the ways to ensure that the printing on the fabric is effective is to make full use of the cutting edge technology that is today used to print images and branding on display units. Any company that restricts itself to a simple logo or product payoff line is not making full use of the possibilities of today’s fabric printing technology.

Fabric system branding can now take advantage of s full palette of colours and high resolution photo realistic printing to ensure that the potential customer is attracted to the show stand. New generation printers are today able to print extremely large images using inks that are weather resistant and will continue to be vibrant even after repeated appearances at a variety of different trade shows and exhibitions.

There are a variety of different types of exhibition and event infrastructure components available today, from the simple fabric backdrop to custom designed and manufactured show stands. To ensure that the products being showcased stand out from the crowd, state of the art technology such as laser lighting is used to in order to ensure exceptional quality. The only limiting factors to how complex this infrastructure can be is the imagination and the budget of the company that requires the show stand.

Many of the larger exhibition and event stands consist of infrastructure that is modular in nature. In effect, this means that each individual component of the stand can be used in conjunction with the other pieces or separately, as the occasion and space restrictions dictate. The components of the exhibition and event infrastructure are usually a combination of a variety of different units that are arranged around a central shell scheme.

These components range from display cabinets and other units, to lighting and the ever popular banners and flags. Each of these components is available from a professional supplier of exhibition services and marketing material. Many of these specialists are also able to lease various components that may be required in order to ensure that the show stand is both functional and effective. The hiring of components such as chairs and tables is common practice and ensures that the company exhibiting does not over spend on items that may only be used only for a specific trade show or exhibition.

New printing and manufacturing technology has provided companies on the lookout for effective and eye catching exhibition and event infrastructure with a variety of different cost effective infrastructure solutions and options. Even companies that rarely take part in trade shows and exhibitions can now enjoy a professional looking show stand that is both easy to erect and highly visible.

Smaller portable show stands are now available that are easy to erect and make extensive use of pull up and pop up technology. This technology provides a high quality visual solution to a cost effective trade show or exhibition presence that can be erected by even the most inexperienced of staff members.

These types of stands are becoming enormously popular due to the fact that they are both easy to transport and can be designed with unique prints that are both vibrant and effective at driving home key messages about the product or service being marketed at the show.

Another extremely cost effective, lightweight and easy to erect stand option is the fabric exhibition stand. This type of exhibition and event infrastructure features extremely durable fabric that is brightly coloured and can be printed with a variety of logo’s and designs. Fabric stands are available in a number of different designs, including fully walled units and backdrop type stands. The versatility of fabric also means that it can be used to wrap various types of supporting structures in a variety of different shapes and forms.

For those companies that are looking for exhibition and event infrastructure that is both attention grabbing and easy to erect, there are variants which feature built in LED lights. These lights are built into the frame of the show stand and therefore require no electrical skills to set up. The addition of LED lights at the top of the show stand structure makes the stand extremely visible and attracts foot traffic to the stand.

The introduction of new products into the South African marketplace can be full of challenges. This market is highly competitive and many products fail to gain widespread acceptance due to inadequate marketing efforts by the parent company. One of the most cost-effective ways of ensuring that the public is exposed to the product in a professional manner is through experiential marketing where the public is invited to experience the benefits of the product in store. This type of marketing makes extensive use of the new generation of mobile kiosks.

A mobile kiosk today is a far cry from the simplicity of the point of sale installations that can still be found in retail outlets throughout South Africa. These point of sale units are today primarily used for the introduction of product line extensions where the main product line is already present in the marketplace or to promote special offers.

The advanced mobile kiosk brings a full sensory experience to the public and enriches the consumer’s experience of the product, as well as promoting the corporate identity of the company promoting the product in a highly visible and professional way.

There are a variety of different types of mobile kiosks available today. Each of these units is free standing and many will have features such as display cases and unique designs, tailored to the individual needs of the company and the product being promoted.

Today’s mobile kiosk provides revenue enhancing opportunities to the company either promoting or engaged in selling a product. Besides providing an additional point of sale, the kiosk can be moved from venue to venue with very little effort or expense.

There are varieties of portable kiosks available today which takes advantage of new developments in construction material and manufacturing processes, allowing them to be used both in- and outdoors. The new Modulbox concept is one of the most exciting developments in mobile kiosk design. This innovative solution folds out from a box-like structure to provide a fully integrated ultra modern kiosk with excellent branding opportunities. The Modulbox units are also easily portable, making them an immensely attractive advertising solution for the company that wants to take advantage of cutting edge kiosk design.

Enhancing a Mobile Exhibition Stand

In order to get the most from their point of sale mobile exhibition stand or kiosk, many companies choose to supplement the appearance of these units through the strategic placement of other marketing material such as banners and flags. This material is usually also available from the supplier companies providing your kiosks.

By ordering these supplementary materials the company will not only enhance the visibility of the kiosk or exhibition stand, but can also benefit from the savings that can be realised when purchasing multiple units from the same supplier. These marketing materials often come with their own carry bags, making them easy to store in the modern, secure and lockable portable stand.

From a marketing perspective, the mobile kiosk is an effective and affordable marketing tool to get people familiar with your brand and logo. Something you may want to keep in mind next time you are planning to advertise at a special event or exhibition.

In a highly competitive business environment, one of the easiest ways to ensure that a company’s products stand out from the rest of the crowd is to take advantage of trade shows and exhibitions.  Professional exhibition stand designers have a variety of products that can showcase products in a way that is both highly visible and attractive, as well as being easy to set up and manage.

These specialised designers will be able to advise your organisation on which type of exhibition stand will best suit your needs as there are a variety available that are suitable for most uses and budgets. Some of the most popular choices are portable and stored in carry bags for easy transport. Better still, these types of exhibition stands can usually be set up by a single exhibitor.

Exhibition stand designers provide their services for the design and manufacturing of two main types of display stands; the first features fabric panels and the second type features laminate panels. Both of these types are manufactured with the input of the stand designer in order to ensure that they can be customised with various other display units and accessories in order to ensure that the stand is capable of attracting the attention of the passing foot traffic at an exhibition or trade show.

Exhibition show designers are also able to provide the popular banner presentation backdrops to companies looking for an easy to use trade show or exhibition unit that will allow them to showcase their products. These banner backdrops are extremely good value for money and are suitable for use at smaller trade shows and exhibitions where they will not be overshadowed by more elaborate show stands. The backdrops can be custom printed with product names or logos. A popular choice is to have the corporate identity appear on the backdrop.

There are wide varieties of different accessories that can be used with exhibition stands that have been customised by designers. The accessories that are available include lighting units and display cabinets which can house products in a way that allows the potential customer to view the products. These display cabinets are supplied with a hinged access point or a drawer to make the insertion and removal of the products on show easy for the personnel manning the show stand.

Designers can also produce more elaborate exhibition and trade show stands. These can be roofed or feature a variety of different wall solutions. Custom printing methods and new printing technology will ensure that the walls and roof of the stand will remain highly visible for a long period of time, even if the stand is used on a regular basis in various surroundings.

Easy To Use Portable Stands

Retaining the services of professional designers to produce portable stands with the necessary components offers excellent return on investment. Many designers prefer the modular approach to exhibition stand design so that it can be assembled to suit almost every marketing opportunity. By taking advantage of the modular approach, each part of the stand is able to be used separately from the others and is easily portable, so for a presentation ceremony for instance, only the backdrop needs to be used.

As the competitive demands of the 21^st century have placed new pressures on business to increase their client base and retain existing clientele so have the opportunities increased to make use of a new generation of marketing products. The marketing departments of companies all over the world now have the tools to cope not only with increasing pressures to grow the business but also to make use of global technology and the growth in the variety of different marketing products that are today available from suppliers all over the world.

The marketing products that are both used for display purposes in a number of different environments, including trade shows and exhibitions, as well as those marketing products that are used for client relations are today both mind boggling in their complexity, but also offer better value for money than ever before. Companies wishing to attract new clients or distributors in trade show or exhibition forums can make use of new technology like self contained show stands, microprocessor controlled audio visual effects and other high impact ways of attracting and maintaining client interest.

Even the traditional marketing products such as flags, banners, shelf displays, roll ups, pop ups and various other types of fabric and vinyl displays have had new life breathed into them due to the new production techniques and printing processes that are today available.

These new technologies mean that marketing products which involve printing processes can today be made more vibrant, as well as maintaining their appearance for far longer than has traditionally been the case. The speed of production also means that the finished marketing products can be made available extremely quickly while the advances in manufacturing mean significant cost savings for the company that orders the units.

Strong and Portable Display Cases

As the new technology involved in the production of marketing products has advanced so has the application of new materials used in the manufacture of these products. Marketing equipment and products such as display cases are today manufactured from a variety of composite materials that are both strong and lightweight, making them suitable for use in a variety of different settings, including exhibitions.

The light weight of these products makes them easier to transport and the modular nature of the units means that they are easy to erect. These units cannot be manufactured to user specifications extremely quickly and at a lower cost in part because of new manufacturing technology and materials used to produce display cases.

Great Selection of Ever Popular Banners

Banners are still amongst the most popular marketing products in use by marketing departments all over the world. The banners that are today manufactured to the specifications of the company that has ordered them are stringer and lighter than ever before. New printing technology means that production limitations that had previously limited the size of these marketing products mean that banners are now available in a far wider range than was previously the case. With high quality inks and materials used in the manufacture of banners and similar marketing materials the end product is lighter, more cost effective and much faster to produce. This means wider variety and choice for those companies that choose to make use of every marketing department’s go to solution, banners.

As South African products become more and more integrated into the global markets overseas and domestic visitors to trade fairs and exhibitions will increasingly be looking for products and services to add to those they already supply an increasingly sophisticated market. As the competition for the supply of these services and products becomes more and more cut throat this companies that have taken floor space at these trade shows and exhibitions will be looking for unique ways to position their product and service offerings. As the demand has grown the services offered by exhibition product manufacturers has grown to keep pace with demand. Exhibition services today encompass an entire product and service industry that serviced the needs of exhibitors.

There are a variety of different companies that today provide exhibition services that include specialist catering, the provision of stand personnel, transport and erection services as well as the all important provision of exhibition stands and booths, as well as the shell schemes that are required by companies that will be taking part in exhibitions and trade shows. The services provided by the exhibition stand experts also gives them the expertise to provide stands for a variety of other uses, such as point of sale stands and even stands used for awards ceremonies. The wide variety of exhibition services provided by these stand manufacturers means that their expertise can be employed in the design of stands for all occasions. These stands can be designed for both indoor and outdoor use and are easy to erect and highly effective even given the premium on space that characterises a company’s participation in trade shows and exhibitions.

Banner Printing Services and More

Many companies choose to make use of exhibition services that include banner and flag printing. These display items can be used to enliven the appearance of exhibition stands and their robust construction and ease of erection make them perfect for use both indoors and outdoors. The low cost per unit of banner printing means that the organisation can have a variety of different banners printed which can be used for various purposes, such as sponsored events and point of sale presence. The suitability of the banners that are available to companies today means that many different designs are available and the newer printing equipment means that banners and flags of almost any size can be printed at a very reasonable cost, making banner printing a favourite of both marketing departments and accounting departments alike.

The technology that is used for banner printing today is a far cry from that which as industry standard only a generation ago. New printing methods using state of the art inks mean that banner printing remains vibrant and highly visible even after repeated use. The materials used are extremely durable and are suitable for use under a variety of different weather conditions, such as rain or even hail and snow. The banners and flags provided by companies that specialise in exhibition services are also extremely easy to transport from event to events and even the most inexperienced marketing employees can erect items like pull up banners in only minutes.

As the economy of South Africa continues to contribute to the country’s position as the foremost economy in Africa the number of exhibitions that are today scheduled for various venues around the country has grown exponentially. There are exhibitions that allow companies that produce almost any types of goods to show their wares to buyers and other interested parties and competition for attention is fierce. This competition has meant that companies taking part in exhibition have to use a variety of different means to attract the attention of potential customer and one of the ways that they are doing this is by making their exhibition booths into highly professional and visually attractive displays of their various products.

Exhibition booths have to have a variety of different attributes if they are to be successfully used in the exhibition environment. The exhibition stands have to be constructed of lightweight components that can be assembled quickly and the appearance and dimensions of the exhibition booths have to take into account the limited space that is available in most exhibition halls. In addition the exhibition booths should be both visually appealing and allow the products to be both accessible to the staff manning the boots as well as secure from theft. There are a variety of different turnkey exhibition shell schemes that can be purchased from the manufacturers of exhibition stands in South Africa that met all these requirements.

The manufacturers of exhibition booths can also tailor both the appearance and functionality of the booths in order to ensure that the shell scheme stands out from the competition and is as attractive to the passing foot traffic as possible.

The Ever Popular Markex Exhibition

For those companies that are active in the production of marketing material or in services related to the marketing of products and services the Markex exhibition is the premier showcase in South Africa. This annual event has been bringing the wares of South Africa’s top marketing companies to the attention of potential buyers and marketing services users for many years in South Africa and the Markex exhibition has been recognised as one of the premier exhibitions in the country.

During the Markex exhibition it is not uncommon to see exhibition booths costing millions of rands and products that are produced both locally and internationally are showcased in a way that would do the lights of Las Vegas proud, sound and visual effects as well as other attention grabbing marketing tools are used to attract visitors to the Markex exhibition to individual stands.

Attendance at trade fairs has become an increasingly important part of the marketing activities of companies that wish to introduce new products to the South African market or attract clients and distributors that will retail these products either domestically or to an international market that recognises the quality of South African goods and services. In order to make a lasting impression on the target audience the company will often order trade fair stands that allow it products and services to stand out from the competition. These trade fair stands can take the form of ready to use shell schemes or be tailor made to suit the clients’ unique requirements.

Trade fair stands are available in a number of different formats and specifications that will suit these requirements. Entry level trade fair stands represent an excellent return on investment due to the n materials that are today being used in their construction. These new materials, including composites of many different kinds are both lighter and stringer than those used for the construction of trade fair stands only a few years ago. In addition the modular nature of shell schemes and even uniquely designed trade fair stands mans that even the most inexperienced marketing department employees should be able to erect the stand in a very short time, after some coaching by the stand manufacturer.

The space restrictions of the average trade fair man that trade fair stands need to make use of the available space in a highly effective manner. This has led to some unique designs. Many trade fair stands today take up very little floor space but make up for this limitation by featuring different levels which can be accessed by both employees and potential clients. These trade fair stands can be pricey and require specialist knowledge and skill to erect but can pay enormous dividends in the increased numbers of visitors. The design and manufacture of the components that make up these types of stands can be undertaken by many of the specialist trade fair and exhibition stand manufacturers that provide design services in South Africa.

On the other end of the scale are the simple shell schemes that can be purchased for use as trade fair stands. These shell schemes are excellent value for money and feature robust design that will mean years of service in the trade show and exhibition environment. The modular design of the shell schemes also means that damage to any portion of the scheme can quickly be repaired and a replacement part can be available in a very short time.