When it comes to outdoor branding it often boils down to a whole new ball game. The reason for that is purely because the costs often begin to escalate the bigger you go. The more repetition you have, the larger your board and the better the location all affect the price you pay for the advertising.

Of course you want the best exposure possible but your budget might not allow you to get the job done effectively. If that happens, you need to find ways to scale down your communication, while still being able to create the impact necessary to make people remember who you are. If you can’t afford to create a big sign that is posted on a highway billboard, you will need to opt for smaller more repetitive measures.

Promotional Flags and Banners are Ideal

The cost of using promotional flags and banners is usually quite cost effective and you can create as many of them as you want, or at least as many as your budget will allow. They are both light and mobile so you don’t have to get stuck with a single location and if you really want to get in to places with lots of traffic, you can target busy roadsides or set up a stand somewhere inside a shopping mall on a busy Saturday.

With the affordability of the flags, you can create a whole lot more of them than you would with any other form of advertising. You can then use them on a number of different street corners or perhaps along the drop-off zone where kids go to school. It would need to be a relevant location of course so it’s important to pick your spots well.

If you are offering a multivitamin for kids then the mall and outside the school would be ideal but it won’t be such a good idea to place it at a gaming conference.

Outdoor Branding is the Way to Get Out There

It’s important to get as much exposure as you possibly can and by placing an advert for your business on a big outdoor sign is a good way to do it. If you can’t afford to rent the advertising space of a big billboard, try to consider alternative options. You can find something that is cost effective and simple without losing the required effect.

All it takes is a little creative thinking and a clever application of the cheaper mediums available and you can turn your outdoor branding campaign into a successful one no matter what your budget is.

Getting To the Nugget of the Mining Indaba

The Investing in African Mining Indaba is a yearly exhibition and conference focusing on mining development and capitalisation in Africa. With an 18 year history the Investing in Mining Indaba is the premier event for investing in African mining.

The world’s most influential investors and stakeholders attend this event at the Convention Centre in Cape Town. There are over six thousand five hundred representatives hosting stands with exhibition banner displays, forums and speaker sessions.

Events at the Mining Indaba

The annual Mining Indaba is a key forum for mining analysts, investment specialists, fund managers and governments to get together and make decisions pertaining to African mines. By sharing ideas and opinions, attendees can get the latest developments from leading experts. There are exhibition banner displays and many other interesting sessions to provide insight and information:

1. Keynote Speakers – some of the leading authorities share their insight on the state of African mining. Amongst the more notable keynote speakers in recent years are Tom Butler, Dr. Barry Eichegreen and Dr. David Evans.
2. Feature Speakers – along with the keynote speakers some feature speakers are invited to give their analysis and expert opinions on mining. Some feature speakers who have graced the Mining Indaba include Ibukun Adebayo (London Stock Exchange), Ben Aryee (CEO Ghana Mineral Commission), Mamdou Barry (World Bank) and Ian Benning (CEO ZYL Limited).
3. Exhibition Banner Displays – There are many representatives from various companies and organisations with stands. Professionals are geared to provide information and share ideas on the latest trends and display their products and services. By showcasing exhibition banner displays they can illustrate the latest technologies and information pertaining to the mining industry.
4. Securities Exchange Sessions – These are sessions designed specifically to assist delegates and sponsors with education in areas of mining. These areas include natural resources, capital markets, liquidity and diverse investment opportunities. Financial and legal experts take the floor and share information. The session ends with a Q & A and social networking.
5. Discussion on Sustainable Development – Member companies discuss the challenges of sustainability with regard to their core business practices. Areas of discussion include climate change and sustainability issues that Africa will face in the next 20 years. Business strategies are analysed and questions are asked on how it can be aligned to contribute to growth and development, while minimising the environmental impacts that are negative. Conservation and mining are also addressed and the biggest constraints are looked at and discussed.
6. Gala Dinner – There is an annual Gala dinner which is highly anticipated. This limited attendance event is a way for delegates and attendees to mix in an informal environment. It is hosted each year at the lush and breath taking gardens of the Vergelegen Estate.

The Investing in African Mining Indaba is an event that is at the forefront of African mining. With the thousands of representatives and attendees, it is the pace to be if your business has any dealings with mining and investment in mining.

A very effective way to communicate with the public is making use of banners with stands (sometimes referred to as rollup banners or retractable banners). They are mobile and lightweight and usually consist of an aluminium frame and canvass or vinyl display. They are a great way to make your product visible and get the attention of your target market.

Banners with Stands: Types to Choose From

The choice to make use of banners with stands is easy, but it will require a little more thought to which kind you need. There are several types of banners and you need to identify the one that will best suit your specific requirements. The most popular ones are:

• Retractable Banners Stands – This type of banner stand is best for when time is of the essence and set up time needs to be super quick. The banners are rolled up inside the base and is pulled out and attached to a pole. It’s light, quick and easy to transport.

• Non-retractable Banners – This style of banner requires a bit more set up but adds more stability to your stand. It can either be supported by carbon fibre rod attached to a metal foot or a carbon fibre X, which spreads out to the corners and gives the banner tension and support.

• Sail Banners – These are banners that offer a bit of movement and can be used outside as flag advertising. The advertising area is mounted to a sturdy pole and can move in the air or a light breeze. There are several shapes and sizes to choose from including teardrop banners, wing banners, mini-flag banners, kite banners or larger advertising flags.

• Telescopic Banner – This style is also known as a feather banner and is quite effective if used in a cluster. The banner is mounted on a pole that has a rotating mechanism. This allows it to move in the wind and can be effective and eye catching, especially if it’s up to 4 meters long.

• Banner wall – The banner wall is mounted on a large aluminium frame/stand. This is perfect for creating a large graphic backdrop. It does require some assembly, but erects in minutes and is easily transportable. With regard to banners with stands this is the big daddy and makes the biggest impact.

Make use of banners with stands to single yourself out from the crowd. With the various options available you will definitely find something to suit your needs. It is a striking and cost effective way of marketing your product or service.

A New Generation Of Marketing Products

As the competitive demands of the 21^st century have placed new pressures on business to increase their client base and retain existing clientele so have the opportunities increased to make use of a new generation of marketing products. The marketing departments of companies all over the world now have the tools to cope not only with increasing pressures to grow the business but also to make use of global technology and the growth in the variety of different marketing products that are today available from suppliers all over the world.

The marketing products that are both used for display purposes in a number of different environments, including trade shows and exhibitions, as well as those marketing products that are used for client relations are today both mind boggling in their complexity, but also offer better value for money than ever before. Companies wishing to attract new clients or distributors in trade show or exhibition forums can make use of new technology like self contained show stands, microprocessor controlled audio visual effects and other high impact ways of attracting and maintaining client interest.

Even the traditional marketing products such as flags, banners, shelf displays, roll ups, pop ups and various other types of fabric and vinyl displays have had new life breathed into them due to the new production techniques and printing processes that are today available.

These new technologies mean that marketing products which involve printing processes can today be made more vibrant, as well as maintaining their appearance for far longer than has traditionally been the case. The speed of production also means that the finished marketing products can be made available extremely quickly while the advances in manufacturing mean significant cost savings for the company that orders the units.

Strong and Portable Display Cases

As the new technology involved in the production of marketing products has advanced so has the application of new materials used in the manufacture of these products. Marketing equipment and products such as display cases are today manufactured from a variety of composite materials that are both strong and lightweight, making them suitable for use in a variety of different settings, including exhibitions.

The light weight of these products makes them easier to transport and the modular nature of the units means that they are easy to erect. These units cannot be manufactured to user specifications extremely quickly and at a lower cost in part because of new manufacturing technology and materials used to produce display cases.

Great Selection of Ever Popular Banners

Banners are still amongst the most popular marketing products in use by marketing departments all over the world. The banners that are today manufactured to the specifications of the company that has ordered them are stringer and lighter than ever before. New printing technology means that production limitations that had previously limited the size of these marketing products mean that banners are now available in a far wider range than was previously the case. With high quality inks and materials used in the manufacture of banners and similar marketing materials the end product is lighter, more cost effective and much faster to produce. This means wider variety and choice for those companies that choose to make use of every marketing department’s go to solution, banners.

The South African economy is one of the most varied and multifaceted on the African continent. The combination between a first world financial system, a wide selection of world class retail outlets and many other attributes means that intense competition characterises the business environment in the country. This has meant that many organisations are continually on the lookout for unique and highly visible ways to market their products or otherwise increase their products visibility. One of the most popular ways of doing this is through the use display equipment which is available from a variety of different manufacturers and suppliers in South Africa. The display equipment that is available in South Africa ranges from point of sale material to highly visible flags and banners, all designed to excite the interest of current and potential customers.

The display equipment that is available in South Africa relies on first world cutting edge technology in order to supply customers with some of the most innovative and effective display solutions that are currently available anywhere in the world. New printing and banner production has meant that retail and corporate clients have access to a wide variety of different banner and flag display solutions that are available in almost any size and feature vibrant printing that is guaranteed not to fade in the face of adverse weather conditions.

These banners and flags are manufactured to the clients’ specifications and are available in a variety of formats. When it comes to display equipment in South Africa the only limits to innovation are the customers unique requirements and the imagination that underpins any production of banners, flags and point of sale material.

High Visibility Banners

The production of unique and eye catching banners is today made possible through the use of hi tech materials such as polyurethane and cutting edge printing technology that means banners and flags are weather resistant and feature vibrant colours that do not fade in the face of adverse weather conditions.

These banners and flags are available in a number of different sizes and formats, including teardrop banners, circle banners and the ever popular pull up banners. The availability of these different types of banners and flags has meant that products can be marketed in a highly visible manner and the return on investment is better than ever before due to decreased production costs and extremely quick turnaround times for the production of a variety of different banners and flags.

Teardrops for a Variety of Different Uses

One of the most popular types of banners available today are teardrops. These classic banners are suitable for a variety of different uses, including display at conferences and trade shows. Teardrops can also be used at sporting events.

Teardrops are highly weather resistant and are effective even in the face of rain and light winds. New printing technology and materials has meant that these display favourites remain in excellent condition even after years of use.