Art Of Exhibition Banner Printing

Even with the best possible exhibition display products, you will fail to create a lasting impression if you do not use quality exhibition banner printing techniques. Scan Display understands the art of exhibition banner printing and with our expertise on lay-out and design we are able to bring even the dullest topic to life with superior exhibition banner printing techniques. The secret lies in the combination of colour, bold lettering, single messages, and perfect eye-catching lay-outs. Even so, quality also plays an important role in banner printing and the knowledge of what works at which types of exhibitions. Top quality banner printing must be exhibition appropriate as provided by Scan Display.

Scan Display’s Cape Town branch was the exhibition stand provider for 12 overseas clients at AfricaCom, Africa’s premier telecommunications conference and exhibition. The show, which is owned and managed by Informa UK, was held at the Cape Town International Convention Centre from 10 – 11 November 2010.

International exhibitors have often sent their own stand and crew to be on site. However, at AfricaCom 2010, Scan Display’s clients entrusted them with the complete process, with Scan either building from the client’s design or both designing and building the stand. Scan was also involved in providing staff for the stands, and catering and cleaning services.

The foreign investment from these stands amounted to roughly R2.5 million (paid in US Dollars and Euros), which not only provides a boost to the South African economy, but also contributes to job creation.

The brief from Scan’s clients was to provide great value while keeping to a budget. Scan achieved this successfully in spite of building custom stands, which are generally more expensive than modular stands. The stands were uncluttered and elegant, and used lighting effectively to create interest and a flattering look-and-feel. These are cost-conscious solutions that enhance a stand when used correctly.

Scan Display has developed a national team specialising in the design and delivery of award-winning stands. Scan’s international network includes top exhibition agencies and brands, which has led to many successful partnerships on South African projects.

AfricaCom 2010 was a very successful event, experiencing a 41% increase in visitors from 2009. Seventy-five percent of the exhibition stands for 2011 have already been sold.

For more information about Scan Display, visit www.scandisplay.co.za or contact Justin Hawes on +27 11 447 4777 or justin@scandisplay.co.za.

Roll-Up Banners

Roll-up banners are the ideal marketing tool if your company attends a number of exhibitions and expos where advertising your products is essential. The banners are easy to assemble and pack away once they have been used. They are compact and light weight making them easy to lift, carry and transport in a car or other light delivery vehicle. The roll-up banners come in a range of sizes for you to choose from that will allow you to get your product message across efficiently.

For more information on how you can have convenient signage with roll-up banners at your next exhibition, simply contact us.

Soweto Sewing Company benefits from exhibition industry generosity

The Soweto Sewing Company has recently benefited from the generosity of the South African exhibition industry. Three exhibition organisers have given the Soweto Sewing Company free exhibition space, and Scan Display has provided them with a branded pop-up stand and counter.

The three organisers who sponsored the Soweto Sewing Company are: Specialised Exhibitions for Markex Jhb (in August); Wholesale & Retail Sector Education and Training Authority (W&T Seta) for the Soweto Festival Expo (in September); and  Baba Indaba for their upcoming show in Sandton (in October).

The Soweto Sewing Company attracted the support largely because their story is so inspiring. The group began in 2008, in Braamfischerville on the outskirts of Soweto. The five founding members could not find employment, and so, using initiative in the face of adversity, they decided to create work for themselves in order to support their families.

A few of the women had sewing skills, which they shared with their colleagues and, working from home, they started to craft bags from beautiful African print fabrics. This entrepreneurial spirit has had the beneficial spin-offs of helping to uplift the community and providing positive role models.

A donation of two sewing machines, an over-locker, as well as a space to work in 2009, enabled the group to improve their production base and reach a wider market. They have now expanded their product range and at Markex showcased not only bags but clothing and accessories suitable for corporate gifts. At Soweto Festival Expo they featured household items such as tablecloths, placemats and coasters. New products, including baby bags and blankets, will be launched at the upcoming Baba Indaba.

Judith Thobakgale, who manages the Soweto Sewing Company, is delighted by the marketing opportunities the exhibitions have created for the enterprise. “We are very excited to have these opportunities to showcase our products and meet new clients. Our aim is to grow the Soweto Sewing Company into a self-reliant and profitable company, and these exhibitions are the stepping stones to help us achieve this dream,” says Judith.

Judith adds: “We would like to thank our sponsors whole-heartedly, and will strive to impress them with what we can do.”

W&R Seta’s sponsorship package, which they offered to 200 SMME’s including the Soweto Sewing Company, includes two compulsory workshops in business management. Judith has already attended these and hopefully this strategy will equip the group with the necessary skills to manifest long term benefits from the shows.

You can visit the Soweto Sewing Company stand at Baba Indaba, which runs from the 22 to 24 October 2010 at the Sandton Convention Centre.

Digital exhibition signage can help to reduce the costs of display while also ensuring attractive displays which will draw in the crowds. Although it may seem that Internet connectivity may add to expenses, it can in fact help to reduce the costs. By using a 3G wireless network for connectivity, it is possible to download and distribute images at a low cost. If you want to display without the risk of losing Internet connectivity, you can simply download dynamic content and upload to the applicable device which can be connected to large screens. This well help to ensure a dynamic display which will have more than one visitor stop and view the footage. It is however, important to consider the content of the exhibition signage as well. Miss the mark, and you will waste the whole exhibition. We provide professional exhibition signage that will help to hit the mark every time.