Modern exhibition designs focus just as much on the visitor as the exhibit itself. The reason is simple enough. People get bored easily and when they are not engaged in the exhibition they will lose interest. Simple fact – visual stimulation must ensure interaction. Without such interaction in exhibition designs, the whole trip will be a passive one. As soon as the person goes into passive mode, information goes in, but is not analysed and just gets stored. To ensure that the visitor is not only interested in what is on display the design should be visually stimulating, but also encourage some form of touching and where possible audible stimulation. Scan Display has won numerous awards for awesome exhibition designs and knows the secrets to creating winning exhibition stands and full trade show exhibitions.

An exhibition can be a marketing dollar saver if done right. It is also a great way of getting in touch with your niche market, but you have to prepare well. The first consideration is whether you are ready for unrestricted inspection by the public of your products and services. To ensure that your company is ready to onto an exhibition it is vital that you make a few test runs and quality checks well in advanced of the actual exhibition. If you plan to participate in the next trade fair, think in advance and visit a similar one. Make notes of the stalls that attract attention and also look for the best stall locations at the exhibition. Book those stands well in advance and apply the same principles of marketing at an exhibition as the stalls that got your attention.

If you plan a custom display at an event, it will be better to select space for exhibition stands only instead of the shell scheme. It will mean that you will have to supply everything at the display, including the shell, lighting, sound, visual effects, and furniture. You will be able to build your stand up to a height of about four meters. The second option regarding space for exhibition stands is that of the shell scheme includes everything you will need for your display and includes the flooring, walls, electricity, name boards, lights, and more. This is the ideal package for companies that will want to save on time, resources, and design costs, and who will not want a custom design package.

It may sound awkward. How will free coffee, tea, and light refreshments help to boost sales at an exhibiting stand? Simple, by providing the customers with free food and drinks you help to keep them there for longer and more willing to listen. Once conversation is opened, you can sell. In addition free food and beverages at the exhibiting stand will attract more people. With a few persons standing around while enjoying their free drinks, you will create the impression of a busy exhibiting stand. People don’t like to enter empty or quiet stands. They love busy stands and will be curious. This in return will attract more visitors who will linger for presentations.

Exhibition products available to make for stunning presentations

Scan Display offers a wide range of exhibition products that can be used to ensure that your stand will stand out amongst the thousands of exhibition booths. Pop-ups for instance, are easy to erect, come in various sizes and are the ideal presentation tools to display a billboard type of ad at an exhibition. The pop-ups are foldable and can be transported in a normal vehicle. When you get to the exhibition simply pull at the sides and have it erected. Add your banner display and shape it the way you want. Another one of the exhibition products that will save time is the roll-up. As the name suggests you add a poster which is then rolled up. Simply pull the string and have a professional display. The roll-ups come in the Just-Lite 2, Rolla, Interchangeable, and the Wing as well as Wing Lite. View the section on exhibition products for more details.