Factors to consider with exhibition designs

Professional and effective exhibition designs play an integral role in the overall success of an exhibition stand. As such consideration of factors that make exhibition designs successful include that of lay-out, colours used, space usage, lighting, sound effects, visual display designs, air-conditioning, and theme. The exhibition designs should not be merely artworks, but portray a message effectively and boldly. The visitor should never be confused about the message and the goal of the stand. Exhibition designs should target the tastes of the visitors. As such careful research must be done to ensure that the stand lay-out and design will appeal to the target audience. In this respect professional assistance may be required. Branding is important and designs that don’t give branding the priority it deserves should be discarded all together.

Types of exhibition stands

There are a wide range of exhibition stands available. To make the choice a bit easier, two of the types are briefly explained below.

Modular exhibition stands

The modular stands can be customised according to client requirements allowing for the addition of hooks and extra panels. Light and versatile the modular stands are the preferred option for most exhibitors. Modular exhibition stands are available in for instance, notice boards, panel displays, roll screens, and point of purchase material etc.

Pop-up exhibition stands

The pop-ups are portable and include fabric kits, tower-ups, and banners. Easy to erect, and to add onto the pop-up stands are some of the most economical choices for exhibitors whishing to use the stands at various exhibitions.