An exhibition can be a marketing dollar saver if done right. It is also a great way of getting in touch with your niche market, but you have to prepare well. The first consideration is whether you are ready for unrestricted inspection by the public of your products and services. To ensure that your company is ready to onto an exhibition it is vital that you make a few test runs and quality checks well in advanced of the actual exhibition. If you plan to participate in the next trade fair, think in advance and visit a similar one. Make notes of the stalls that attract attention and also look for the best stall locations at the exhibition. Book those stands well in advance and apply the same principles of marketing at an exhibition as the stalls that got your attention.

Designing the exhibition stand to ensure maximum visibility should be one of the priorities when planning to display at a trade fair. The considerations that go into the design of an exhibition stand include that of:

•    Space availability to ensure that you work within the allocated space arrangements.
•    Budget available for the project.
•    Whether it will be a corner or mid-line stand.
•    Whether you want to use the display at various events or only at one particular exhibition.
•    What the target audience is.
•    What the message or theme of the display should be.
•    Whether it will be an indoor or outdoor display.
•    Lighting, air-conditioning, and sound requirements.

With so many considerations that go into the design of an exhibition stand, you will benefit from the expertise, products, and services available from a leading exhibition solutions provider such as Scan Display.

If you plan a custom display at an event, it will be better to select space for exhibition stands only instead of the shell scheme. It will mean that you will have to supply everything at the display, including the shell, lighting, sound, visual effects, and furniture. You will be able to build your stand up to a height of about four meters. The second option regarding space for exhibition stands is that of the shell scheme includes everything you will need for your display and includes the flooring, walls, electricity, name boards, lights, and more. This is the ideal package for companies that will want to save on time, resources, and design costs, and who will not want a custom design package.

Types of exhibition stands

There are a wide range of exhibition stands available. To make the choice a bit easier, two of the types are briefly explained below.

Modular exhibition stands

The modular stands can be customised according to client requirements allowing for the addition of hooks and extra panels. Light and versatile the modular stands are the preferred option for most exhibitors. Modular exhibition stands are available in for instance, notice boards, panel displays, roll screens, and point of purchase material etc.

Pop-up exhibition stands

The pop-ups are portable and include fabric kits, tower-ups, and banners. Easy to erect, and to add onto the pop-up stands are some of the most economical choices for exhibitors whishing to use the stands at various exhibitions.

What a waste of resources and money to setup a stand at an exhibition that doesn’t draw any attention, is not remembered and doesn’t lead to the required action! Prevent this from happening to your company by getting in the help of experts in the designing and setting up of professional exhibition stands. Whether you want a corner or in-line stand, custom built or modular, you will benefit from the range of professional exhibition stands available through Scan Display.

With award winning designs and setups, the company has proven that it can deliver ensuring that your brand will be well displayed, that your booth will be neat and will draw the required attention as well as create the desired effect. Rather than having to run around and try to setup a booth from materials ordered from numerous suppliers, get everything you need from one professional exhibition company ensuring professional exhibition stands that will enhance your company’s image.