For the company wishing to make a splash at the next exhibition where it will be showcasing existing or new products then there are a variety of choices when it comes to choosing the best display for exhibitions. When choosing exhibition displays, a number of different factors need to be taken into account. These include whether or not the display material needs to be reused, portability of the display units, ease of assembly and durability. For many marketing departments the solution to the requirements of display for exhibitions lies in choosing one of the many banner options that are today available to the public. Banners are amongst the best choices when it comes to effective and highly visible displays.

Banners come in a variety of different shapes and sizes and advances in printing and banner production technology now means that it’s possible for a banner to be manufactured according to customer specifications. Almost any size of banner can be produced, up to and including the banners used for building wraps. It’s unlikely that banners of this size will be used in a display for exhibitions, but larger banners that are designed to cover the entire backdrop of an exhibition space are common. Banners are also available in variants such as pull up banners and teardrop banners which are both easy to assemble and highly attractive to passing foot traffic, such as that found at a busy exhibition venue. Pull up banners are supplied in a unit which is placed on the floor and the spring loaded banner is then pulled up and attached to the top of a supplied aluminium pole which is supplied in sections with the pull up banner.

Teardrop banners are extremely versatile in that they can form the centrepiece for any display for exhibitions and can even be used outdoors. These banners are highly wind and weather resistant and are both easy to assemble and transport. Teardrop banners come in a variety of different shapes such as circle banners and harp banners and can feature printing on both sides of the banner. Teardrop banners are suitable for such events as golf days, family days or even sporting events that are open to the public. Teardrop banners also offer an excellent return on investment for a company due to low production cost and the durability of their nylon construction. The turnaround time for the production of these banners is also extremely quick.

When choosing a display for exhibitions many companies opt to invest in display units which can be supplied with add-ons like brochure display stands. These shell units are designed to customer specifications and can be manufactured in formats that allow the customer to erect the display stand themselves. Some display units are highly complex and will require the assistance of professional display stand builders to prepare. These display stands for exhibitions can be fitted with a number of different lighting and special effect systems in order to increase their attractiveness.

If you would like to purchase a display for exhibitions then contact the professionals in display stand material, from banners to shell units. For further information do not hesitate to contact us.

Editor’s Note

In this issue you can:

• Enter our lucky draw to win tickets to U2′s 360° Tour
• Win a complimentary clip frame and graphics
• Catch up on Scan’s news

Best regards
Justin Hawes
justin@scandisplay.co.za
Managing Director

	Lessons learnt from 2010 World Cup By Scan Display’s MD, Justin Hawes It was fascinating to observe how the World Cup affected business in our industry. Hopefully we have learnt some lessons from the 2010 experience and we can be prepared for next time – the Olympics, maybe? Read more.
	The future of exhibitions: fabric graphics and green power At the August Markex Jhb exhibition, Scan Display used new technology in the form of fabric graphics (called tension fabric systems) and green power. Both of these innovations are expected to become popular choices for exhibitors. Read more.
	Scan’s bold look for Travel Expo Scan Display used its expertise to design and set up the Travel Expo, hosted at Sandton Convention Centre from 23 to 24 October 2010. The show’s look-and-feel was defined by the colourful rolled carpet, which was laid out in bold patterns around the shell scheme. Read more.
	New appointments Scan Display has recently made several new appointments at its Durban, Cape Town and Johannesburg branches. Read more.
	SA exhibition industry supports Soweto Sewing Company The Soweto Sewing Company recently benefited from the generosity of the South African exhibition industry. Three exhibition organisers gave the group free exhibition space, and Scan Display provided them with a branded pop-up stand and counter. Read more.

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A display showcase will allow any company the opportunity to display their products in a way that makes them easily accessible to both current and potential client. A display showcase can be used in a variety of settings, including exhibitions and showrooms and because many of the more modern display showcases are modular and extremely easy to both assemble and disassemble they are suitable for use by even the novice sales person. In fact even a single person can set up a new display showcase in a matter of minutes.

For more information on how a modern display showcase can improve the presentation of your products, contact us.

Professional exhibition designers will recognise the importance of a good first impression for the client. The client will not get a second chance at a trade fair to make that first good impression and as such the display stand should reflect every aspect of superior exhibition design to ensure the overall success of the display. Exhibition designers for instance, should recognize that the artwork should not be the ultimate goal, but rather the tool to effectively portray the client’s products and services. In addition lights, sound, space, lay-out, and point of sale materials should be used to ensure a coherent theme and appearance. There is no room for mistakes. As such select professional exhibition designers such as Scan Display, with a track record of award winning stalls to handle the design of your booth.

If you plan to display products and services and numerous exhibitions, you will benefit from the selection of one of the modular units available from us. Modular units hold several advantages when it comes to exhibitions. One benefit is that of cost effectiveness. It is cheaper than a fully customized stand, can be moved, setup, and dismounted with ease, and can easily be added onto. As such modular units are best suited for exhibitors that will want to use their stands at more than one exhibition. Whether you want a corner unit or a mid-row stand you will benefit from the features of modular stands. Our designers will discuss the stand design and adapt it to fit your requirements for the usage at numerous exhibitions.